Episode 005 of SEO Hackerz - Google My Business for Local SEO

Episode 005 – Google My Business for Local SEO

This is the Google My Business for Local SEO episode.  I wrote about Google My Business optimization for Local SEO and the recent updates a few months back.

I noticed that a lot of businesses were still either not aware or not taking advantage of the new opportunities within GMB.  The podcast seemed like a great way to reach more people about it.

 

Show Notes from Episode 005 of SEO Hackerz

Only 3 days late but better late than never. This week we talk about the new features of Google My Business. That not exactly new as I wrote about them 5 months ago but A LOT of businesses are not aware of them yet.

The new features include

  • Posts: Add your specials/promotions
  • Services: A menu style listing of your services (Originally created for restaurants)
  • Booking Button: Allows users to book you right from your GMB listing
  • Messaging: Allows visitors to your GMB listing on mobile to message you from their mobile device.

We talk about why it’s important to check and update your listings accordingly. The perfect example is I thought my description was added but apparently. not. So I added it during the recording. We discuss NAP and also the latest SEO news. Check it all out and join my SEO Community at http://seohackerz.com

SEO News:

Google Explains Why Singular and Plurals Rank Differently

The Page Speed update: what SEOs need to know

Google Launches Structured Data Codelab

Transcription Coming Soon

 

Episode 5 of SEO Hackerz - Google My Business for Local SEO

SEO Hackerz Ep 004 Branding for SEO

Episode 004 – Branding for SEO – [Get Some Backlinks]

On this episode, I talk about Branding for SEO.  I discuss how utilizing sites like LinkedIn, Quora and Alignable help you build your reputation.  We discuss how building your reputation helps build trust with your audience.  Answering questions and participating in communities is a great way to help build your authority and trust in your focus area.

I show you how I do that with my communities.  I even answer a question in the SEO Hackerz Community while recording.

We talk a little about building your backlink profile and how having a mix of nofollow and dofollow links is important.

I show you how to get a dofollow link from LinkedIn.

Adding your brand information to as many internet properties as possible is a great way to dominate the first few pages of Google Search for your brand name.

 

Episode 004 - Branding for SEO - [Get Some Backlinks]

seo hackerz ep 3 repurposing content to win at seo

Episode 003 – Repurposing Content to Win at SEO

On episode Three of SEO Hackerz we discuss repurposing content and how it increases traffic your blog post.  I’ve used this SEO hack a few times and every time I almost double my traffic to the blog post I repurpose.

We also discuss recent SEO News.

We talk about what’s going on in the SEO Hackerz Facebook Community regarding ongoing projects.

 

Episode 3 SEO Hackerz Repurposing Content

SEO Hackerz Episode 002 - Overview of Google Analytics and Google Search Console

Episode 002 – High Level Overview of Google Analytics & Search Console

Episode Two of the SEO Hackerz Podcast is a high-level overview of Google Analytics and the Google Search Console.  I talk about how to add them to your WordPress site.  We talk about some of the features of Google Analytics and the Search Console that will help you grow your website traffic.

We also talk about some SEO News regarding a Google Core Update and possible impacts.

Check it out and let me know what you think.

Don’t Forget to Join the Facebook Group at SEOHackerz.com.  

 

Episode 002

High-Level Overview of Google Analytics and Google Search Console

 

Ep 002 SEO Hackerz Podcast Google Analytics and Search ConsoleWelcome to SEO Hackerz the SEO podcast for the people where we discuss SEO issues with your Web site and your business.

Hey Everybody, Welcome to the SEO Hackerz podcasts where we talk about SEO, what you need to know for your website to grow. I just came up with that off the top my head pretty cool huh. So I wanted to start by saying well let me share my screen to show you actually.

So if you’re if you’re listening to this on iTunes or somewhere else then you’re going to want to go to YouTube or the SEO Hackerz’s Facebook group which is SEOHACKERZ.com to get there. The first thing I’m showing you right now is my Web site. And if you’re listening or watching you go to my Web site and type in or if you go to ScottGombar.com/audit or go to the bottom of the homepage and click on free local SEO audit. You can get a free audit of your Web site so you type in your Web site or whatever it might be let’s say Google and you could put in a competitor your and you could put in search as your e-mail and your phone number and a phone number is optional. So I am just gonna can say I’m just gonna leave it blank so you can see what I mean. Scanned 60 well it says takes up to 15 seconds but it sometimes takes longer depends on the server. And it’ll scan your website and give you a report. So I do offer that for free on my Web site and it’s actually on the homepage as well as the very top you know above the fold.

You probably heard that before that actually was very quick. So Google beats Bing for the keyword search. Not really surprising as it. Go get your report. You can download as PDF it’ll get sent to you in an e-mail. And if you want me to help you with any of the things that I need to you to fix to that and let me know and I’ll help you out. The second thing in the news. So a few things in the news.

First of all, if you hadn’t heard there was a Google core update, a core algorithm update last week. So you may have seen some fluctuation in your rankings and your traffic.

There are some reports that analytics data is not accurate at this time. I have not been able to confirm that separately but some people are claiming that the data is not accurate. Along those lines, Google says rater’s guidelines is key to broad core update.

So you may not be aware but there are Google raters. Google quality raters and what they do is people so you have the algorithm that tracks your website. But then you also have people that go out and look at websites and also rate them using Google Rater guidelines. I have the document saved.

They removed the document from the Internet some I’m assuming there’s a new one coming but you can learn what they look for from this document. So key takeaways. Google’s guidelines explicitly instructs the raters to judge a site according to how a page satisfies a site visitors goals.

Elements of equality shopping page, user intent as king, award and review cultivations strategy, be comprehensive and tasks on your site must be easy to complete. So if you go back to my say speaking of easy to complete on the homepage you can see tasks. First of all here is my menu right at the top, link to the podcast and you can get an audit right here at the very time at a page rate above the fold. OK.

But that’s the kind of thing to looking for an about us section. They’re looking for that. A simple way to contact. They are looking for that. All those things are important. There are my phone number and email. So all those things are important for the human side of the quality raters. Not the algorithm but the actual people to go out there that are paid to rate Web sites.

So Google says the core the algorithm the core algorithm update from broad core update from last week is attributed to raters guidelines.

An article on search engine watch. The first one was search engine journal. An article search engine watch talks about how Alexa and Siri, and I would assume all voice search, so Google Voice and so forth. Not Google, sorry Google, Okay Google, Microsoft’s Cortana. All of those searches are impacting how people search. And the biggest takeaway here and this is on Search Engine Watch is that you people will ask questions.

So here’s an example right here. When you type it in a search you might type in Indian restaurant in Houston. Versus when you ask Siri or any of the other voice assistants where you’re going to say where’s a good Indian restaurant in Houston.

Any other takeaway which is something I wrote in my blog post about voice search and how to win a voice search is that you. It doesn’t. SBO doesn’t change because of voice search. But what becomes more important aside here too but more important is that instead of being, you know being top 5 being a good thing or top 3 you now need to be number one. Here it is a page 2 or even top five ranking isn’t what it used to be. As voice search gains traction being number one becomes more important than ever. So voice search means you’re going to need to be number one to be found on voice and they say by 2020 50 percent of all search will be voice. Somewhere else in this article it talks about how FAQs is a good way to rank for voice search. And so I’ve started. Here is why FAQ pages work for voice search. So I’ve started creating FAQ pages on my website.

So I’m going to be doing this for my clients so that they can start showing up number one on voice search. Another tactic is, let’s see if they did it here. They did not do it here but something I’ve started doing on some of my blog posts most of them actually as show you. Where’s my blogs?

If I go to this blog post here and so what we’ll discuss those four things or a short one or two sentence synopsis of what we’re going to talk about right at the top of the article. And then those sections are down further. Voice search isn’t going to return, you know I think this is twelve hundred words or something. Voice search is not going to return a 1200 word result is going to return a result that’s one or two sentences.

Okay. And then finally in the news at Search Engine roundtable so they were the first one to break the broad core update from last leak last week sorry. Wondering was there also a google local maps algorithm update too because local rankings appear to have been jumbled up a little bit for some businesses and you can see in this screenshot here that in this example this result was not here before. So something maybe we don’t know for sure because it hasn’t been confirmed but maybe it’s local search results have also changed in the Google local park.

So something else to look for. If you’re a Google local pack has changed. If you let your SEO you know if they don’t already know they should know. If they don’t then let them know that it’s a possibility that you Google Local Pack has changed as well. I’m just some news to be on the lookout for. Enjoy the episode.

Alright, alright, alright. Welcome to episode 2 of SEO Hackerz. This week we’re going to talk a little bit about Google Analytics and Google Search Console so sit back enjoy the ride.

I am going to screen share. Let me get started. So we’re starting off with the basics. Last week I did an overview of how Google search works. When you when you input a search query with how Google search determines what the most relevant output would be for you for your specific search query. And as I pointed out it is a little different for everybody.

But now how do you know what is working for you as far as search goes, as far as your business or your website goes. So let me start by saying. Well, let me let me do a little housecleaning here.

First of all, I am Scott Gombar owner of Scott Gombar SEO. This is the SEO Hackerz podcast where we record and screen share, so video as well, once a week and will be doing a live SEO Hackerz Q and A and so forth from the SEO Hackerz Facebook group. So if you go to SEOHackerz.com and that’s SEO H A C K E R z dot com, that’ll take you right to the Facebook group and from there we have some homework assignments for the members of the group right now. So one of the assignments is to figure out who you can guest blog with within the group. And the other assignment is some internal link building. Sort of an assignment/case study and we’ll be talking a lot about that live within the group maybe Thursday, if not this Thursday, then definitely next Thursday so I’m waiting to get some results back on that. My social media. So I have. Well, first of all my Web site my Web site is ScottGombar.com (S C O T T G O M B A R dot com) Instagram is the same thing (scottgombar) Facebook is ScottGombarLLC Pinterest ScottGombarSEO Twitter same thing ScottGombar and YouTube ScottGombar. I think I am forgetting one of ’em. Anyway I’m sorry you go to my Web site there are all linked up there. Again I do this every week.

In future podcasts will have web website owners on and we’ll dissect our websites and see what they can improve on and so forth.

So I’ve opened Google Chrome and I’m going to go over to a website that I just was not 100 percent complete but it’s pretty close. We launched it last week. I am going to write a blog in the near future. Let me see if I can remember now, hopefully I saved it, not sure if I did, about how you can launch a WordPress site using AWS Lightsail so if you’re not familiar with it AWS it’s Amazon’s Web Services and they have Lightsail which is part of web services that allows you to launch a WordPress site on their services. And so I’ve started moving customers over AWS Lightsail and I feel even when I had the same, the same specs on other hosts (Hostgator, GoDaddy) whoever I used. I feel the same specs on AWS Lightsail works much better so. You see this site loads right up and I used, I think I used, I think I used a 1 gig processor I think. So it loads pretty quick. So I think you know not being bogged down by the other stuff that’s on those hosting companies helps. So this is the Website I just, it’s almost on and needs more content. It needs a few other things but it’s almost done so it’s it’s live at this point. We’re gonna log in. So I do build primarily on WordPress. I can build by hand but for most people, that’s a waste of time.

I prefer WordPress over any other CMS or any other website builder because you can do more with the SEO. So the first thing you’ll want to do is install Yoast. Well, install your SEO plugin. So I use primarily use Yoast. And what that’ll do is with any page now you can go to the uh, so let me go to the homepage here. Where’s the homepage?. You can check. I haven’t done that on this site by the way. But you can put in a focus keyword and it will tell you what you need to do to improve your content for that keyword. No, I haven’t done that for this Web site and I don’t. That’s not usually my reason for using Yoast’s usually is just because it’s easier to edit the meta tags and so forth that are needed on these websites. Plus it allows you to connect to things. For me, it’s easier. It’s just easier for me. So I don’t use that keyword feature as much as I probably should. An update to plug in when we’re here. Smush. If you’re not using Smush use it to optimize your images on your site. It’ll speed up your site as well.

Alright, so Google Analytics and Google Search Console. We’re going to start with analytics because if you do analytics first it makes it easier to set up search console.

Go to Google Analytics. So they changed everything around. I don’t know if you guys noticed this but you have to come here, for small businesses in an analytics. Sign In. I’ve already added analytics and keep close, Oh no, it’s right here. Let me move this out of my way. I’ve already added analytics to the website so the first thing you’re going to want to do is create an account.

So you click create an account. You put in some basic information, the account name so you know the business name on the website name. The website name again, the website URL (HTTP or HTTPS). One of the reasons I did move over to AWS is because you can actually install HTTPS free. There’s a way to do it. There are probably multiple ways but I know of a way to do it and what you’ll see is you get a certificate My certificate renews every first a month. So I don’t really have to worry about anything here. And then on the pay GoDaddy 70 dollars or any other host whatever they charge. Host Gator charges 30 dollars per site. So I don’t have to worry about that. And oh you can get a static IP as well for no charge.

Your industry, so it’s pretty broad industries that are listed here put you select your industry. So, in this case, this is a deli/restaurant. So I think I chose restaurant. Let’s take a look here. Food and Drink. Here we go. And your time zone. That’s important because it’s important to check to see where your traffic is coming from. And you click on get tracking I.D. Once you get that tracking I.D. let me go there, now this is the first time I’m actually looking at their analytics since I’ve set them up. I set them up, they moved over four days ago I believe. So we’re going to go to account settings, and that does not look right. It should be UA something and I’m not seeing it. Property settings. There we go. UA and then this number. So you need that number and you’re going to add that to the website.

Now there is another way to do that as well. So I’m not sure if it comes with every WordPress install. It seems to be installed no matter where I install WordPress at this point. And that’s this plugin called Google Analytics for WordPress by Monster Insights. And that allows you to connect once you’ve created the account connect to your Google Analytics account automatically.

So you authenticate with Google Analytics you select if you have more than one property you select the property. And now I can see my analytics on my WordPress dashboard. So it’s pretty cool. So August 1st is when I set it up it looks like. Wednesday that would have been my anniversary. So probably not. And then you can see a traffic spike maybe he sent, the owner sent some people to his website. Down the next day. Decent amount of traffic if it’s all local. Which is what we’re aiming for.

So now what I didn’t do and I’ll get to that in a future episode is I did not set up a separate property for just the area he’s in. So what you should do is because I don’t. Let’s take a look at his traffic here. Let’s see where his traffic is coming from.

Go to audience, overview. Really good bounce rate which means people are staying on the site. Primarily the U.S. Let’s go to city. Primarily New Haven. You get some from New York. But there could be mobile phones in New Haven. Branford. So it is a lot of local. Providence could also be a cell phone in New Haven. Sometimes my cell phone goes to Providence and I’m not sure why.

This is useless. Probably not of any assistance in Santa Clara. And then Hartford, Milford, Wilton those may that may be legitimate. So the majority of it is local traffic which is great.

But what I would have done is I would have set up a property for just the local. And I do that, I’ve done it out of clients so you can filter out irrelevant traffic so I would’ve filtered out Shanghai and Santa Clara possibly. And maybe even drill down further. Because it is a local deli/restaurant in New Haven so that that would help him figure out what his real traffic is. You’ll you’ll notice a lot if you go to some websites analytics that they have they get traffic from all over the world, they get referral traffic from strange sites and so it’s not helpful. It’s not really good traffic and I could show you some but I don’t want to expose any client data. This is new so this is not really I haven’t done anything here to drive traffic yet.

Okay now, so we set up Google Analytics. We’ve attached it to the website. So the traffic you can see is there. The data is there. Since this is five days. Today is the 6th. Five days worth of stuff. He has two referral, so this is his other domain that’s coming to him. And then his, Facebook page. This says he’s getting traffic from the Philippines too so that’s not great. Tells you which pages are the top hits. Obviously the home pages usually the number one hit. Looks like the menus are getting some traffic.

So only five days worth so now a lot of data yet but we’ll chug along to see how we go there.

So now analytics is set up. Google Analytics is a very very powerful tool. We’ll be talking about this quite a bit. I shared in my Facebook group. Let me go over there and show you what I mean. S E O H A C K E R Z.com. Oh, it helps if I type it right. Let me do it again. I shared a post from Search Engine Journal I gotta log in. Here let me just go to Search Engine Journal. Let me go to my e-mail. Today, here it is, Four Ways to Use Google Analytics to Find Content Ideas. And this is really important because next weeks post is going to be about this. Repurposing Content. Next week’s blog, I’m sorry next week’s podcast will be about repurposing content. So we’re going to have a podcast about repurposing content and how it helps traffic. I’ve done it a few times and every time I repurpose some content traffic goes, it almost doubles every time, like 90 percent jump in traffic for that one post. By just going back to an old post updating it for relevancy and then sharing it again. Did that. the last one I did was probably a couple months ago and it went really well.

So we’ll talk about that next week so now we have analytics set up and you can see who your audience is, where they’re coming from, how they’re getting there. Go to demographics, I can see the ages. You know I don’t know how accurate this would be. That’s not an enabled yet, see that. Gender. Probably not enabled yet. Oh, it is. With no data. Geography which we already saw. Behavior what do they do when they get to the site, or new vs. returning. So there should be all new at this point. 76 frequency, engagement, what are they doing, how long are they on the site for. So this is great. 1800 seconds. I think after 1800 seconds it stops counting. So that’s what?? Divide it by 60, 30 minutes. So if you’re in this range here you’re doing really good 31 to 180. You’re doing really good. So he’s got a lot of people staying on the site for a while. User flows is awesome tells you where they’re going and where they’re coming from and where they’re going. So maps out where they go after they get to this landing page and this landing page. Two people from China are going to fine food menus.

How you are acquiring them. Very important information. A lot of people are searching. This bodes well for me. That’s the lowest bounce rate. So it’s interesting because besides referral. So that’s interesting because that means that people are looking for and finding what they’re looking for and staying here because they found it. Now organic. Yes, you’re not going to get to get query information.  So two searches for Amazon and the rest were not provided but I want to show you how you can find that information.

Two three referrals I think we saw that already. Two of them or one of them was from PNMOrangeStreet.com which is his other domain that points to it.

Behavior, conversions we have not set up conversions but we will. Conversions are important. If you’re not measuring something you know what, how do you know what people are doing.

So that’s a quick overview of Google Analytics. There is a ton that you can do with Google Analytics. You can really dive down and I’ll tell you what you can actually go to Google, What is it called Google Academy I think Analytics Academy or Ads Academy. Something like that. Let me see if I can find it for you.

So they have Google Analytics Academy. They have free courses on Google Analytics. And you can take them. I’ve taken them. It’s been a few months since I’ve taken this one and probably a year or so since I’ve taken those. So I probably need to do a refresher. But you know you could do the same for AdWords and a whole bunch of other stuff. You can see down here, Blogger and Google Plus and Google Analytics for YouTube.

So good stuff you get free training. I’m going on it because there’s a lot I can do with it.

So now let’s talk about Google Search Console which I think is probably even, might even be more important. So now that you have Google AdWords set up it’s really easy to set up search console. And I just know how to get to it this way. It used to be called Webmaster Tools, it’s not anymore. Probably just typing Google Search Console and it’ll come up. So again I’ve already set him up but let’s let me show you how to add a property. You put in the website name. Just p and m orange, just so you can see the process. Now it’s easier to do because I’ve already connected to Google Analytics.

So it’s going to give you some options. The first option is to use the registrar and add a txt record to the DNS records. So if you’re not familiar with editing DNS records you’re probably not going to be comfortable doing that. Even though there are instructions on how to do it.

Or you go to alternate methods which is what I always do. Click Google Analytics and verify. And as long as you’re logged into Google Analytics as well it’ll see the property and attach it. So that’s really easy.

So let’s go back take a look at uhm and so there are two versions of the Google Search Console. So there’s a new version. I don’t see a link for it anymore. It took me to it the other day and it didn’t have all the tools that the old one does it and it’s the same thing for AdWords so we’ll stick with this version for now.

So you’re probably wondering why do I have it here twice. And the reason is that some people will go to your Web site by just typing in pm orange street or pmorangemarket dot com or some will actually put in the W W W. So within Google Search Console you will have the option of defining which one you want as the default property. I usually use it, I usually set it to no preference but you can set one or the other is the default property and it looks like it’s using the other property. Because there are no clicks here. So let’s go back.

Oh here it is trying to search console but look at in a moment. No clicks here either. Did I do the same one twice? So it looks like it’s not seeing any search analytics but it does have a sitemap. So that’s going to be the first thing you do is set up the sitemap.

So you go. And so what happened once you enter this website into your Google Search Console you’re going to get an email and I just saw it today actually even though I set it up. I may have deleted it.

But you get an e-mail. It actually looks like this. I have messages. Oh, that’s not it. Target. here improves the search presence. So it tells you to add the site. So this is telling you to add the WWW and the non-WWW. Select your preferred version so if I click that it’ll tell me no don’t set preferred. Don’t set a preferred domain and let Google optimize it for my site. That’s the crawl rate. So it may not have crawled it yet. It’s only been five days so it’s very possible.

Uhm choose a country. In this case we chose the U.S. And this is not accurate either. But again it’s only been five days so it’s very possible. Target users in the U.S. Manage site workers were not… I didn’t do that but you can add site users, I’m sorry, you can add site users. So if you want somebody else to help with search console you can add them.

Submit a sitemap file. This is probably the most important part. So you add your sitemap. So you get these extensions. So if you’re using Yoast that’s the default sitemap xml. So you just add that, submit it so you can see it hasn’t, it’s not done yet.

So as 260 been summited it’s not done yet. Again because it’s been five days, so let me go to a different property so you can see what I mean.

Let me go to. Let’s look at this one. I don’t actually, Where’s? There’s no traffic here either, which is weird. Is it www here? That one is not one of my clients but I still…. now that’s weird because it’s no longer, we’re not using that domain. Some weird things I need to look at here. But anyway in a way this would say not verified

So you can see this is a client, this was, this was a client. I actually wrote a blog post about this client. Their traffic has dipped significantly, but you could see how people are finding the property How they’re searching for it.

So they get one click for Coastline Painters, one click for painter. This is in the last 28 days and then again nothing else. But these are all the things that people have searched for in the past and arrived at the site for these things somebody misspelled painters. So this is it. So this is something to look at somebody might… yard vacuums. That’s interesting.

But these are things that people are looking for to get to your site. That’s how you find out what people are searching for when they come to your site.

So it’s used to be in Google Analytics. It’s not anymore. Now it’s here and this is how you can determine what you want to write a blog post about.

So if I was maybe I’ll write a blog post about indoor painting since summer is uhm rapidly coming to an end for about three or four weeks left. Maybe 6. There is how much it cost to a paint house. You could do a post about cabinet painting, which I think we actually did on their site.

So these all, this is how you find post.. content ideas. Because this is what people are searching for. OK.

So this was a brief intro to, so search console once you connected to Google Analytics and submit your sitemap. So if you want to do that manually you go to crawl and sitemaps and you just enter the same information and add a sitemap. OK. So now. OK. That’s what it looks like once it’s indexed so you can see 103 of 115 pages are indexed.

Let’s go to the new search console so you can see that too. You can see they don’t have everything yet. This is new URL inspection but they don’t have everything in a new search console yet.

So once they do we’ll do a podcast about that. We’ll go back to the old and you see they have everything here that you could possibly need. So if I were to go to Action Law Group, this is over the last about three weeks. And there are messages here. What we got going on? A new AMP issue. Oh, how did I miss that? That was a month ago.

Your required structured data… So AMP is accelerated mobile project and we’re going to have to take a look at this. We’ll take a look at that later.

AMP is accelerated mobile project. It’s Google’s project to speed up the mobile Internet and what it does. And I’ve written about it on my website ScottGombar.com. You can always look it up there. But what it does is it basically strips down your web page, gives you a stripped down version of your web pages and submits it and caches it on Google’s server so that it loads quicker when people search for it.

So we have an issue here I’m gonna need to address apparently. Doesn’t give me a lot of detail. It’s weird! Canonical version. Invalid structured data. after a contract. I’ll have to look into that. WordPress has a plugin so it does make it easier. By the way, it defaulted to the new search console so that’s interesting as well.

But what else can you do here? So you see it gives you your warning messages. Messages, I’m guessing new index coverage. Oh no, that’s different too. as a newer submitted URL seems to be a soft 404. I don’t know what that is. There was an issue, if I remember correctly, that their site may have been down briefly. I think there was an issue with the code. So I think that’s OK. I think that’s OK. There’s no way to delete that. OK messages…so this is done.

Alright you, so you’ll get messages about and so if you get messages about security issues you’re going to want to address them. Search appearance, so you’re structured data, which is where I’m going to review in a few moments. Rich cards. I don’t use Rich cards. Do you structure it so that that’s rich snippets so I don’t know if this is somehow the same? Data Highlighter. I don’t use that either. HTML improvements.

So this will tell you if you have any of these things. Now I use third-party sites for this. I use SEMRush. Accelerated mobile pages we just saw. Wonder why it’s not all pages, it’s just seven pages. It’s just the blog posts.

Search traffic. So you get your search analytics. It’s going to be basic analytics. Links to the site. This is also important so you could see, this is, this is a, that’s why I didn’t really want to use these because this is not a good site to use for this.

Internal links. So you’re gonna see my project on that later this week. Manual actions, so if Google’s taken any manual actions against your site. There is a big thing going on right now with manual actions and that is if you say has it they’ve detected that your site has coin hive on it. And I’ve run into it.

If you’ve been to a Web site where suddenly your website your computer starts racing, the processor starts racing, the fan starts racing, then you are likely on a site that has coin hive. It’s using your processor to mine bitcoin. So be wary of that. So Google is doing manual actions for websites that they detect having that.

International targeting. We already saw that.

Mobile Usability. No mobile usability errors. So that’s good.

Google index. Index status. Total index pages 58. We need to bring that up.

Blocked resources. So you can see this is only a few months old. Blocked resources. The only thing it’s blocked is API for Pinterest.

Remove URLs. I don’t know why they would be. Crawl. You can actually fetch as Google. I don’t recommend doing this a lot but you can do that. And what it’ll do is it’ll go out and get that page, the version of that page and bring it back in to search console. You may want to do that if you wanted to index a page faster or there are a few other reasons why you might do that. I tend to avoid that. As you can see with the page with submitted last week it hasn’t gone out and gotten it yet. So I wouldn’t do that.

Robots.txt tester. Test your robots.txt file.

The sitemaps we saw already.

URL parameters. Use this feature only if you sure how parameters work. Incorrectly excluding URLs could result in many pages disappearing from search. So you don’t want to do that unless you know what you’re doing.

Any security issues you may have. There aren’t any. You may have to deal with google sometimes if this comes up. And I just did this with actually with this with this business they were Google was saying there was an issue with the site through AdWords, but they were not saying it through a search console.

So it is interesting because there weren’t any issues. We weren’t able to come up with anything and finally, AdWords said okay there’s no problems.

And then the ad experience report.

So that’s just a quick overview of search console and Google Analytics. How to set that up. So now you can see I can, I don’t even have to go to Google Analytics anymore. I could see what I want to see here. So this is if the client maybe they want to see a basic overview.

You’ll get a lot more information from your Google Analytics from Google Analytics itself and then I would also set up properties so if you, if it is a local business you’re going to want to detect traffic for that local business. And locally not nationally or internationally because that’s not really accurate information.

You can and from here, you can see where it’s coming from and I use UTMs as well so you can tell when you know I’ll set up UTM for Facebook, for Twitter, for wherever I’m posting. And this way I could see what’s working and what’s not working. Email and so forth.

So that’s that. And next week we’ll be talking about repurposing content. And I believe Thursday night, and I can’t commit to it just yet but I believe Thursday night, and if we do it’ll be late. 9 or 9:30 pm EST. I will get on the Facebook group and go live and do a Q and A. And we’ll also talk about the internal link project that we started last week and see how that’s gone.

I could tell you that the results are not what I expected so far. And again it’s only been, started it last Wednesday. So it’s only been five days.

If you want to join that group go to SEOHackerz.com. That’s S E O H A C K E R Z dot com. This video will be uploaded to YouTube on my website at ScottGombar.com, my Facebook group, as well as the podcast, submitted to, for now, Apple, I haven’t gotten, so Apple iTunes, I haven’t gotten a chance to put it on Google yet. Maybe I’ll do that today.

So until then visit me at ScottGombar.com or any of my social media platforms. Join the group. Come hang out with us and learn about SEO or contribute even if you know some about SEO you can contribute. I really hope to see you guys there. Til next time go.

 

 

SEO Hackerz Podcast

Episode 001 – How Does Google Search Work

It’s finally here.  The first episode of my new SEO podcast.  The SEO Hackerz Podcast debuted with a review of how Google Search Works.

In recent months I have discovered a few things.

  • Most Google users don’t know that location plays a factor in the search results
  • Most blog owners and business owners don’t believe you can rank on the first page of Google for a one-word, high-value keyword
  • Some SEOs believe that putting your browser into incognito mode will remove your search preferences, location and history thus giving you a true indication of where your website ranks for a particular search query

In this podcast, I debunk these theories and myths.  Hopefully, it’s a little clearer as to how Google returns results for a users search query.

I will have this transcribed as soon as I can determine the best way to do that.

 

Transcription

Welcome to SEO Hackerz the SEO podcast for the people where we discuss SEO issues with your Web site and your business.

Episode 001 of SEO Hackerz

How Does Google Search Work

ep 001 SEO Hackerz How Does Google Search WorkAlright, Alright Welcome to Episode One of SEO Hackerz. I am your Host Scott Gombar and uh I thought we’d start it off with something simple. Well, maybe not so simple. I’ve noticed in a lot of online groups, Facebook groups, LinkedIn groups, different forums and so forth, a lot of People don’t really understand how Google search works and I think in order for you to plan out just your SEO properly you need to understand how SEO, how Google search works. So that’s the purpose of this first ever episode of SEO Hackerz is to show you just how Google search works.

So what I’m going to do is share my screen. And this is Google Chrome. So I want to point out a few things here before we get going. We don’t need to log into everything so I am logged in to Google Chrome itself. So if you’re not familiar Google Chrome allows you to save your settings across the different devices. So if you’re logged in then it’ll remember all your settings all your bookmarks and so forth. You can see right here I’m logged in to Google Chrome. So it knows what I’ve searched for in the past. It knows what websites I’ve visited and if I go on my mobile device or on another computer or wherever it may be then it’ll have the same settings there so all of my bookmarks and believe me I have a few hundred bookmarks here.  It remembers that. So my default pages, I have three default pages one is Gmail, one is Hootsuite and one is Google Search.

So this is where most people start their search or a lot of people start right here in the address bar. They might just type in a query here and depending on your settings your browser will default to whatever search engine you choose. And right now Google accounts for 70 to 80 percent of all search queries on the Internet in the US. So let’s just type in a simple search. Let’s say I am looking for a plumber, local plumbers. So it and it gives you some suggestions here. I could do the same thing here and it will do the same thing. But we’re going to search for local plumbers. And this is a search. This is the search engine results page.

So this is the results that it returns for your search. Now had I searched for plumbers in the past the search results would be different somewhat because it would be Google. One of the factors that Google looks into is your search history. I don’t think I’ve searched for plumbers on here in the past and think I’ve only used Facebook for that. So here are the results. This is an ad. These are ads. With reviews. I’m sorry. Yes, these are ads. These are also ads. This is new. So that threw me off a lot off a little bit but it looks like there are ads that include reviews. So that’s pretty cool. But how do I know if its an ad? Because it says sponsored right here. These are also ads. It says ad here. This is your Google Local Pack or Google Three pack. Different people call it different things and this is returning results based on my location.

Okay so the ads aren’t necessarily based on location so Roto-Rooter is national. This is a uh Looks like it’s probably some type of listing site or some type of referral site or lead site for plumbers. These are all local plumbers to me so you can see on the map I am in Meriden Connecticut. Yeah. Look at this map here I’m somewhere in here. And so it’s pointing out the local plumbers to me. And I can expand on this but there is usually only 3 listings here that will show up depending on what your query is. Usually, no more than 3 and sometimes less sometimes none at all. And you could sort by rating and by hours of operation and then you can expand to more locations.

Below that these are the organic results now by the way, so all of this, the ads from AdWords, most SEO companies might also do AdWords or partner with someone that does AdWords. My business, my company does do AdWords as well. SEO companies should be doing this (Google 3 Pack). This is part of local SEO, the Google 3 Pack, the Google Local Pack. This is set up through Google My Business. Then these are the organic results and this is what most SEOs focus on through the various methods and we’ll go into various methods of ethical and not so ethical SEO in future podcasts. So we have here Home Advisor, we have Yelp, and we have Blue Frog Plumbing. Home Advisor and Yelp, these are going to be directory sites. Probably most of you are familiar with Yelp. Home Advisor maybe you are familiar with it if you’re in the service industry or you’ve done any type of home repair in the past. YellowPages is the same thing. Affordable Plumbing Services looks to be a local plumber. Based on the phone number it says Meriden Connecticut 6 3 0 is a Meriden phone number. We have Angie’s List which is another site similar to Home Advisor. Roto-Rooter is a national brand. Local 777 is the union for plumbers and pipefitters. A1 quality Router is another local 235 is also Meriden prefix. So we’ve got Thumbtack, If you’re not familiar is another lead generating site for a different service type businesses. Then you have some more ads. So we have should be 10. 1 2 3 4 5 6 7 8 9 10 results.

Of those 10 I think there’s 1 2 3 local plumbers listed of the ten in the organic results. Then you have the ads. Okay so let’s just search Plumbers so we can see. A lot of people believe you can’t rank for one-word keywords anymore so plumbers would be, believe it or not, is a very high-value keyword on Google and I’ll use another one after this just to show you what I mean. So similar results here you have your ads and (Google) actually provides a definition. The Knowledge Graph. This is, and I’ll do this in a future episode but this is another SEO tactic that I’ll get into in a future episode. Your Google 3 pack, a little bit different this time but I think two of the three are still the same. Then Home Advisor. Blue Frog moved up. Blue Frog moved up on this listing. So they are a local plumber I believe. Central Connecticut. I am in central Connecticut. They are a local plumber so they moved up. They’re in number two in the organic listings for plumbers. Not Meriden plumbers, not local plumbers, not plumbers near me. Just plumbers. So I’m going to show you what the keyword volume on that is in a moment. New Concepts Plumbing, also local. Johnny’s Plumbing LLC local. Peter White. These are all local so now we searched for just plumbers. We have more local businesses listed and this is like I said a high-value keyword.

Let me show you what I mean. I’m going to go to Moz Keyword Explorer at Moz.com. Moz appears to be a little bit slow at the moment. Here we go. Keyword explorer is going to ask you to log in but let me just show you what that looks like. It didn’t ask me to log in. Yes, it did. Where’s the log in option? Here we go. I do not have a paid account with them at this point. I have used them in the past. I’ve decided to stick with SEMRush as my primary tool. What is my username? That’s why. We’ll get it right, I promise guys. So we log in you must do it one more time. You can see in a given month there are between 11,500 and 33,000 searches for just plumbers. If you look so plumbers near me actually gets 70 almost 71,000 to 120,000 searches per month. This is a high volume so if you divide it by 50 states you’re getting a significant number of searches per month. High Difficulty. Let’s do plumbers near me just to show you what I mean. So 71,000 searches per month.

You have Yelp, Home Guide, Home Advisors, BBB, Angie’s List Angie’s List Thumbtack. Blue Frog again shows up on page 1. Roto-Rooter and Affordable Plumbing Services. So those two are doing quite well with their SEO. I would imagine that they have somebody internally doing this or they have contracted an SEO Mot me. I don’t work with any plumbers at this point so if you’re a plumber and you need an SEO guy. I’m your guy. So there are two local listings two local businesses in the organic search results for plumbers near me. And this gets anywhere between 71,000 and 120,000 searches per month nationwide so you can rank, that proves that you can rank on the first page of Google for one word or high-value keywords.

Another one that comes up a lot and I do work with some attorneys. None in Meriden. So let’s do attorney. So here’s your ad. Here’s your knowledge graph again, and again, I’m going to get into why this is so this is Wikipedia but there is a chance you can rank here for your website and we’ll get into that in a future episode. People also ask for… This is a keyword strategy. Is an attorney and a lawyer the same thing so maybe now you have a blog post on that because people are searching for that. That’s another strategy and we’ll get into that later. Charles Thompson Law. local lawyer. Eaton Law. Local Lawyer. STMC Law local.

So as you can see… and there are top stories because there’s a lot a lot of stuff going on in the country about that right now. Attorneys.com. You know some of these are going to be listing, a lot of them will be listing sites. They have more power, more money, more resources behind them. But I have one two three law firms locally ranking in the top four for organic search results. Three of the top four. OK.

And then you have your Google Places. None of those three are here. So that’s something. To me what you should be doing is something I try to get business owners to do. You should own the first page. So yes it’s easier, by the way, to rank for a branded name. So Scott Gombar is a brand name. And so here’s my google my business listing, my website, LinkedIn, Twitter and so forth, Yelp, BBB, Facebook and so forth. If I keep going it’s all me UpCity and Alignable. Alignable is a great site by the way. If you’re not using it, use it for local businesses. So this is what you should be trying to do and if I go back to attorneys then they’re not doing this. Charles Thompson, Eaton Law STMC Law. None of those are here. They’re not owning as much of the first page as possible.

Alright, so that’s part 1 of that search. Now, these listings are, these returns these are skewed by my preferences. my locale, and what I’ve searched for in the past. Possibly my search history. Right.

So let’s try, we’re going to go to Firefox. So what I’m trying to point out is that your search results will not be the same as mine. I don’t know if Google is the default search engine on Firefox. I very rarely use Firefox. Let’s do that again. Attorney, did I do attorney or attorneys. I did attorney. OK. So people think you can’t rank on the first page of Google for these things. A little bit different. So Brownstein is here twice. Meriden Cooper Corporation is here. So a little different. There is your Wikipedia again formatted??? It’s still here Ok. But here’s Charles Thompson, Eaton Law, STMC Law, and then you have some news. So Charles Thompson was number two, Eaton Law three and STMC Law four. They’re all on the first page still but the order is a little bit different. As you can see this is moved up a little.

Now let me get to my point. Let’s say what a lot of  SEOs are doing, and depending on the area, so like New Haven law firm is probably a good search probably fairly high volume. Let’s find out. Probably should have decent amount of search volume. Zero to ten is not that spectacular. New Haven Law Firms gets 11 to 50. OK. And this is what I mean by brand. Look, more people search for Wiggin & Dana than they do New Haven law firms. So New Haven law firms gets 11 to 50 and a New Haven law firm to get let’s say 25 to 30 searches per month, you know depending on what they do, that could be a pretty significant volume of inquiries. Wiggin and Dana!

So I did not mean to do that. So you can see the value of branding. We’ll get to that in a future episode. See this, Wiggin and Dana. So New Haven law firms, I’m not in New Haven. I’m about twenty-five minutes outside of New Haven. There are quite a few law firms here listed.  Lawyers.com is not a law firm. Best Law Firms is not a law firm. But the rest are law firms. So let’s take a screenshot of as much of this as I can. Let’s Snip It. And I’ll include these screenshots in the show notes. So new haven law firms. This is the top 1, 2, 3, 4…. eight that’s only because I don’t want, too lazy to lower the zoom. New Haven Law firms. We did plural. I’m going to, I have a VPN software express VPN and I’m going to change my location temporarily. What do I mean? Well, you’ll see. So right now I have an IP address in Meriden Connecticut. Actually, my yeah, Meriden. So it says I’m in Meriden. OK. I’m gonna say now that I’m in, let’s go to a different location in the U.S. Let’s say Dallas. Hopefully, it works. Give it a moment to connect. Ok, It’s On.

So let’s see what it gives me for an IP. Now it says I am in Dallas. Let’s do that again in Firefox. New Haven Law Firms. OK let’s just do attorney. Then we will do New Haven law firms. So now it’s showing me attorneys. There’s your news. These are attorneys in Dallas. Here’s your definition, attorneys.com, more news, attorneys in Dallas. So what you get for your search results in Dallas are not going to be the same as me in Meriden.

So let’s do New Haven attorneys and see if it’s the same. Maybe I did it in Chrome. Yeah. New Haven law firms let’s see if that’s the same. So we screenshot. I’ll bring it back up in a moment. So you can see the Google business listings I believe are the same. Let me find my screenshot. I don’t remember where I saved. OK. Best Law Firms, Wiggin Dana, Lynch Taub, New Haven Lawyers, so this looks to be the same. It is. Alright, but is that dependent on me being in Chrome which remembers my search history. So it’s goo too, looks pretty similar. So that’s interesting. I was expecting different results. If I go into incognito mode (private window) and Google New Haven Law Firms. Looks the same still. Yep, it’s still the same. So what that tells me is very specific searches, very specific queries New Haven law firms give you the same results across the board in the U.S. If I go to another country and I’ll get to that a moment it’s different.

Now, why would this be important? So I expected a different result. So I’ve seen different results but this is interesting to me that is the same. And why would this be important? I might be a business owner, a law firm in Dallas that needs help from a New Haven law firm. So I might be calling up, go on Google and say I need a New Haven law firm. I don’t have a relationship with anybody New Haven. I need a New Haven law firm. And this is what it returns. Most people do not go past the first page. Most people don’t go past the first four listings.

So that’s important to know. Very few people, I think it’s less than 8 percent. Go to page 2. So here is your page two results. Very few people come here. If I go??? So we saw attorney was not the same results because now it’s based on your location. So attorneys in Dallas are not the same as attorneys in Meriden or New Haven. Let’s choose a different country because this was a topic that came up. People searching for something from another country so let’s say, let’s try France. I have not tried to connect to a Europe VPN. So let’s see if this works. It says I am connected. Let’s confirm that I have a France IP and here we go. And we’re n France! Look at that. In a matter of minutes, I visited Paris. Alright, New Haven law firms. Let’s do it again. It’s in French. And I don’t??? Well, that’s interesting. So these are different. Google My Business listings are definitely different. I know who this is. I know this person. This is the same, not the same, so different. So as you can see now most of the first page results are still here, just in a different order. But again, like I said, first four usually get most of the clicks. So now LTKE moved up a little bit. They might get more clicks than Wiggin. Now the chances of somebody in France calling for a New Haven law firm are pretty slim but you never know. The point of this is that people think Google search results are the same across the board everywhere and they’re absolutely not.

You can’t assume that what you get in another part of the country is the same as what I’m getting on my Google search. So Google search results are factored by your location. They are factored by your search history, your preferences. It may also take into consideration your google, your Gmail, if you use Gmail, it takes that into consideration. That’s not confirmed we don’t know for sure but we’ve just proven that this searching a keyword for (A) you can, let me let me go back to the United States. (A) you can rank for one-word, high-value keywords. We just proved plumbers and attorneys. Let’s try lawyers. Let’s just do lawyer. Lawyer. So I am back in Meriden now. Here’s your ads. So you can see I am back in Meriden. Why does it keep freezing when I do this. But these are Meriden lawyers, back in Meriden. Wikipedia definition. But now we have a local lawyer, we have the Bar Association, we have a local lawyer, we have lawyers.com. So two out of the first five were local, somewhat local. And then we have some news articles. So we have three in the organic results that are local. Let’s go to keyword explorer. Now here’s another point. New Haven law firm gets zero to 10 searches per month nationally. New Haven law firms gets 11 to 50 so your keyword choice is important. And so this is a good tool to use you can get 10 search queries per month. If you need more than that my suggestion would be to use the Google Keywood planner which is part of AdWords suite. You do need AdWords account. You don’t, I believe you need to have an active AdWords ad campaign.

I fortunately have several clients with AdWords campaigns going so I can’t confirm one way or the other but I don’t believe you need an ad campaign. I think you just need an AdWords account. I could be wrong. So I will double check and get back to you. But it’s interesting and you have a branded keyword suggestion and this would be more for AdWords campaigns. This is a tactic for AdWords that actually gets more search than New Haven law firms. So this is why branding in SEO is so important and I’ll do that in a future episode as well. Coming up with all these great show ideas. So branding is important in your keyword strategy and in your SEO strategy. Let’s just do lawyer here and see what it does. You guys are making me use up all my search queries. So lawyer search queries between 30,000 and 71,000 and I believe attorney. Lawyer definition. No. OK. So lawyer gets between 30,000 and 71,000 lawyers gets I’d bet it’s less. Yes it’s less, significantly less. About 10 percent. No about…. significantly less, about a third. An attorney was the same attorneys. So whether you search for attorney or attorneys it doesn’t matter, I’m sorry attorney or lawyer it doesn’t matter. They are about the same search volume but the other nice thing with what keyword planner is instead of doing the U.S. you can do local to you. You can drill right down to the city. Yes. The results are about the same for a lawyer and attorney. So if you ran for both lawyer and attorney then you increase, you double opportunities.

So I have lawyer here ??? Mahone, Billings and Barrett, and Carter if I do attorney, nobody’s doing both. Nobody ranks on the first page for both. But so now you have six law firms local to me that are getting somewhere between 30,000 and 71,000 searches per month on a national level. Let’s just do the Keyword Planner so I can show you. I don’t know the exact URL. Here we go. Sign In. Yes, I used Lastpass. I choose not to remember any of my passwords anymore. It’s just safer that way. Most things I use multifactor authentication now that’s whole other topic and I won’t get into right now.

Alright, so keyword planner. Let’s get there. I think I just went in the wrong way so… Yeah, this isn’t it. Who is this that’s not running alright anyway. Somebody’s payment information is not up to date but that’s a whole nother story. So let’s say, lawyer. It already narrowed it down a Connecticut for me. So in Connecticut, there are 1300 searches per month for lawyer. Says competition is low. We can narrow this down even more so if I wanted to do just Meriden Connecticut. Three hundred and forty thousand people. We get about 20 searches per month. Now that might not seem like a lot but you also have to remember (and here’s attorney at 20). You also have to remember that they’re getting searches from surrounding towns. This is 20 possible clicks per month on the first page because remember most people are not going past the first-page average monthly search of seeing which, yeah so lawyer and attorney to get the most.

If I did personal injury (Where are my results) its been creeping up that’s actually pretty high. So it’s been creeping up little by little every month. Let’s go back to attorney for a minute. So I don’t know if this is lifetime for attorney because this is saying there were 720 searches in June of 2018, of which 470 were on mobile, so more than half, which really shouldn’t be a surprise to anybody. Interesting. You earned saw this must be, I’ll have to look to see what this really means.

But this is a better tool so you can get search volume locally so if I were to say search for, what’s a very uncommon attorney term. Well you know while we’re here I’ll point out something else. So if you search for, there are people that try to rank for very very very specific terms and I don’t get the strategy. So your keyword strategy should be somewhere in between trying to rank for high-value keywords and ranking for somewhat specific keywords that still have search volume. Some people try to rank for keywords that have zero searches. And it’s great, their site is on  page 1 first slot and great! You did it! You have no competition. Nobody is looking for it. So you’re not really getting anything from that. So that’s another thing to be wary of if you’re talking to an SEO. Yes, you can rank for very specific search terms. I can probably do it within a couple of weeks sometimes. But if nobody is searching for it what’s the point? The idea behind this podcast was to show you how Google search works and how you can (a) rank for high-value single-word keywords like lawyer or attorney, we did plumber let’s do well let’s do what I need right now.

Let’s do air… Let’s do HVAC. There’s an ad, there’s a definition. These are the different HVAC companies near us and this is the Google Maps. So then you have Cromwell HVAC which is about 10 or 15 minutes north of me. Middletown HVAC, You have an Extreme Temp CT in Southington. So these are pretty local towns to me. Wallingford and Cheshire also pretty local to me. We have 1 2 3 4 Looks like 4, oh Silver City I missed them. 1 2 Silver City is in Meriden 4 5 on the first page Google that is local just for HVAC.

You can rank on the first page of Google, locally, for one-word keywords. As a matter of fact the days of ranking throughout the United States, throughout nationally for one-word keywords as you can see just based on what I’m doing here. Those days are over. So nobody is going to own the top spot for lawyer across the board. Because, somebody does, Wikipedia owns it but no business is going to own it. Lawyers.com is a lead generation, I believe, a referral service. Yeah. And being on these sites, I don’t know, off the top of my head, I don’t know what the cost is or what you have to do to be on the site but being on these sites should also be part of your SEO plan. So will do those on future episodes, but as you can see with 4 high-value keywords, one-word keywords, local businesses are ranking on the page first page of Google.

And as you can see if I’m in a different location then my results are different. And finally, if I’m in another country my results are different. So if you’re in Europe or in Asia you’re not going to get the same results as me here in the United States even for very specific keyword phrases. So if I type out a personal injury lawyer that helps with Mesothelioma it’s going to be different in France than it is going to be Meriden Connecticut. And that’s because Google takes your location into consideration. If I type in something specific to a location so Meriden lawyer it may be different based on my location if I’m in a different country. As we saw with my results in the U.S. The results were the same. Now there ismore than one New Haven and more than one Meriden in the United States. You might have to factor that into the results but that’s how Google search works. Google search takes your location primarily, your previous search history in your preferences and potentially your Gmail settings if you use Gmail. If you think going incognito changes anything let me show you it does not. Lawyer…. because I actually spoke with an SEO online who said that they go incognito to confirm search rankings and as you can see here it doesn’t mean anything. I’m still getting very similar results. So don’t believe that either. So that’s going to do it for the first episode of SEO Hackerz. My plan is there is a Facebook group if you go to SEOHackerz.com and that’s with a Z, not with an s.

So that’s S E O H A C K E R Z dot com. Go there, that will bring you to the Facebook group. I do plan on having members of that group on my podcasts in the future. And this, as you can see, I’m doing videos as well, so maybe we’ll break down a website go over what needs to happen on your website. I have a lot of ideas for this podcast. This was the first one. And there’ll be plenty more. I don’t know the frequency. Maybe as I come up with ideas and I have a ton already. Maybe once a week. I don’t have a set time. There won’t be live for now. They may go live on my Facebook page in the future. I’m Scott Gombar your SEO expert on the podcast. If you go to scottgombar.com that’s my website for the business S C O T T G O M B A R dot com. And once again Facebook group is S E O H A C K E R Z dot com SEOHackerz.com. It will take you right to the Facebook group where I do plan on having members on the show in the future. Until the next episode, I will talk to you next time and remember SEO is for the people!

 

Episode 17 | The Keyword Show

the SEO Tear Down with Scott GombarEpisode 17 | The Keyword Show

I’ve changed the name of the show to SEO Hackerz but this is Episode 17 and on this episode, we talked about how to find the right keywords and how to best utilize those keywords.

We also analyzed a website today and discussed how the site owner could benefit from the very topic we discussed. This episode is the perfect episode for anyone just getting into a business and that has not purchased a domain name yet.

We discussed the tools that you can use to find the best keyword phrases (long tail keywords).  This list is also available on my on-page SEO checklist.  The list includes:

  • Google Keyword Planner
  • Moz Keyword Explorer
  • SEMRush
  • Spyfu
  • Google Trends
  • Google Alerts
  • Word Tracker

Once you’ve determined the best keywords to use it’s time to purchase a domain.  With the numerous TLD domain extensions, it is easier now to get an exact match keyword domain name.

Episode 16 | Local SEO Domination – Crush Your Local Competition

the SEO Tear Down with Scott GombarEpisode 16 | Local SEO Domination – Crush Your Local Competition

There’s a little thing called Google Maps. You see it when you search for businesses. It falls between the ads and the organic results. How can you dominate this listing and other spots on Google, as well as Bing?

Set up your local listing on Google by going to google.com/mybusiness and on bing by going to bing.com/places.

We also talked about setting up a Facebook Page, LinkedIn Company Page, Yelp and other local directories like YP and Mapquest.

We also analyzed another website today. The SEO was already done for the site by another SEO provider. They did not do the job. Watch and Learn

Episode 15 Podcasting for SEO Dominance

the SEO Tear Down with Scott GombarEpisode 15 Podcasting for SEO Dominance

In previous episodes I talked about ways of getting backlinks. One of those ways is appearing on podcasts as a guest.

We have also talked about developing content in the past. Creating your own podcast and adding it to your website is a great way to add content to your site.

I talk about both of these on this episode of The SEO Tear Down.

Learn a tactic that will develop your personal brand while improving your SEO efforts.  Become the recognized expert in your industry and drive more traffic to your site and more revenue to your business.  It’s a win/win.Learn a tactic that will develop your personal brand while improving your SEO efforts.

Episode 14 | Dominate the First Page of Google

Episode 14 | Dominate the First Page of GoogleSEO Tear Down

This week I talked about dominating the first page of Google.  Have you ever googled something and discovered a number of listings back to the same site?  That’s Google dominance but how does a website owner dominate Google?

There are 3 areas of opportunity when it comes to the first page of Google.  At the very top is Google AdWords.  There are 4 spots there.  Capture one of those spots through advertising and you are on your way.  You have to create relevant, high quality ads to make this happen.

Second is Google Maps.  Set up your business on Google.com/mybusiness (I talked about this in a previous episode) and get reviews.  Show up in the 3 pack and you have accomplished step 2 of Google Dominance.

Finally you have the organic results.  The difference for organic results is you have an opportunity to rank more than once in the top 10.  I used my own results to make a case.  My website is first followed by LinkedIn, Facebook, Reciproty, Business 2 Community, Slideshare and other sites.  That means not only does my website rank on the first page but my social profiles do as well.  You can also have multiple pages on your site show up on the first page.

That’s Google Dominance!

We also analyzed a website for it’s SEO. This was our first episode using Twitter Live along with Huzza and Facebook Live.  Someone on Twitter asked that we analyze a chiropractic site live and of course I obliged.  Have a listen to see what opportunities exist for the site.

Episode 13 | Link Building Secrets for SEO Domination

SEO Tear DownEpisode 13 | Link Building Secrets for SEO Domination

Link Building is one of the most challenging aspects of SEO. Many business owners are discouraged from doing it and many SEOs avoid it or take the cheap way out.

I talk about Link Building and some organic ways to get high-quality links back to your site, some of them are not so hard.

We talked about the following for link building and SEO:

  • Adding a link to ted.com (Ted Talks)
  • Adding profiles to blogging sites like Medium & Blogger.
    • We also talked about a strategy of sharing your original blog content mentioned in an earlier episode.
  • Adding profiles to industry related sites
  • Creating social media profiles
  • Guest blogging
  • Commenting on relevant, high-quality sites
  • Brief discussion of Penguin 4.0

Have a listen and if you want to feature your website on the next episode of the SEO Tear down sign up today.