Twitter Should Always be a Consideration for Business
This will be a shorter blog post…maybe!
I hear it all the time..Twitter is pointless. Twitter is for kids. Twitter is not going to help me generate any business. What can I do with 140 characters? And I find myself constantly defending Twitter almost as if I owned stock in it. Well two quick pieces of advice.
First, Twitter can help your business generate clients and leads. I will elaborate on that with a couple of recent interactions that occurred on my Twitter account.
Second, I would almost never recommend purchasing stock in a social media platform unless you plan to purchase at the initial offering and quickly sell for a profit. I am also not by any stretch of the imagination an expert so I would also seek the advice of a financial expert. I happen to know a few so if you are in the market let me know.
How Can Twitter Help My Business?
I am going to argue for Twitter with some very recent examples. I was recently nominated for a Shorty Award for my Business Blog. Because the Shorty Awards require votes come via Twitter I focused primarily on Twitter for the campaign. I only had about 10 days to campaign but if you know me you know that I will take it to the wire even if it looks like there’s no hope.
Here’s what the campaigning on Twitter did for me..and for others. About 2 days after launching a consistent but not overly aggressive campaign I received 2 inquiries on helping with other marketing campaigns. You’re probably thinking well why weren’t you marketing on Twitter already. I was, and I have had some mild success in the past. Itseems that being nominated for an award also helps establish some credibility with your audience. I say that as if you and I didn’t already know that.
I am still actively discussing options with those two potential clients and hope to have them aboard as business partners within the next couple of days. Just the opportunity to further explain what I do and display my level of professionalism and commitment to timeliness will undoubtedly earn their respect, and hopefully their business. Plus there’s always retargeting!
Scott, you mentioned that it helped others. What do you mean?
Alright, I was getting to that. As part of my campaign I also spoke to previous clients. One of them was for web design only. Well she was introduced to a world she didn’t knew existed. She did have a Twitter and she was a fairly regular user but never really used Twitter to its full potential. I saw her a few days after her nomination and her comment regarding Twitter was “You opened up a whole new world for me”.
You see Twitter can be used for much more than marketing your business or post status updates about what you had for dinner. You can also communicate with your favorite brands (positive or negative). You can campaign for awards or crowd funding. You can spy on your children (did I say that?). You can communicate with celebrities. Sometimes you are alerted to an event quicker via Twitter than you are by any news outlet. Twitter also connects with other social media platforms like Instagram, Pinterest and Vine making it easier to share media (you can do this within Twitter natively). You can share blog posts as I will with this entry.
Twitter is not just 140 characters. It is so much more than that. Even the 140 character limit is not 100% true. There are ways to expand on that as well.
If you’re not on Twitter, it is still one of the best tools/platforms for businesses to market themselves. You can target your audience, listen to conversations (and participate), advertise, share photos and videos and so much more. You just might win an award.
If you want to learn more about how Twitter can help your business just fill out the form to the right of this post.