Episode 9 | 7 SEO Trends That Will Dominate 2017

the SEO Tear Down with Scott GombarThis week I reviewed an article on Forbes “7 SEO Trends That Will Dominate 2017“.  I also received a question during the show.

What is the most important aspect of SEO currently?

I spent some time on the answer.  Content is still the most important part of SEO but not quite the way it was even a few years ago.  Keep the focus on developing content (of all types) for your audience.  Make your content engaging and unique.  Use all types of content in your plan (Video, Audio, Blog).

Here are the 7 SEO Trends the article talked about:

  1. The Increased Importance of AMP
  2. Creating Deeper Content
  3. Artificial Intelligence/Rankbrain
  4. Personal Branding
  5. User Experience/UX
  6. Mobile Apps
  7. Personal Digital Assistants like Siri, Cortana and OK Google

If you want to feature your business website on my show fill out the form and we will talk to you about your website and business on a future episode.


6 Ways to build your personal brand you probably haven't thought of

6 Ways to Grow Your Brand You Haven’t Thought Of

6 Ways to build your personal brand you probably haven't thought ofIf you’re a business owner, solopreneur, even if you’re fresh out of college and trying to find a job, you’re probably aware your personal brand is sort of a currency that you need to have in what has become a digital-first world.

Most of us know to create a LinkedIn profile with a good headshot and completed profile (there are some of you out there that I need to talk to).  I would bet that most of you reading this have a Facebook and Twitter account, maybe even Google+, Instagram, and Snapchat.

There’s always more you can do.  Before we jump into what else you can do I want to offer a caveat.  You will want to be comfortable with the platforms you are currently using before jumping into another one.  I have talked to many business owners who try to dive into what I call the big 3 (Facebook, LinkedIn & Twitter) head first only to be overwhelmed and give up after a short while.  Managing these platforms for success is a lot of work and takes a lot of time.  Just keeping up with the constant changes on the social media platforms is time-consuming and energy sucking.  Become an expert on what you’re already using before moving on to the next one.

I want you to also keep something else to keep in mind.  Don’t waste your precious time on a platform if your ideal client is not there.  You may as well put an ad in the Yellow Pages.

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6 Ways to Grow Your Personal Brand You Haven’t Thought Of.

  1. Industry Specific Social Sites. Pretty much every industry has a social media site relevant to the industry.  Lawyers have Avvo (and a few others), Doctors have SERMO and others, and so on.  Spend enough time searching the internet and you will probably find a few for your industry.  You may even find a local or regional platform for your industry.Now that you have found an industry specific site add your information.  As with any other online profile make sure your information is complete and accurate.   Once you have added your information it’s time to participate.  It’s not enough to sit back and let the profile do the work.  You have to actively participate in conversations, share information and generally be social.Something to note here.  On industry specific sites there tends to be a lot of educational opportunities.  Use them.  If you’re not continually educating yourself on your craft then you are failing your clients.
  2. Quora is a question and answer site.  There are questions on the site that you probably would never consider, but there are questions on the site related to what you do.  Start an account on Quora and answer questions.  This will build your reputation as an expert in your field and in doing so will build your personal brand.I have set a goal for myself to either answer a question or ask a question every day on Quora.  This means I stay active, I am helping others and I am growing my brand.  I have gained a new audience as a result.  I even reconnected with an old client who wants to work with me again.
  3. Build Your Personal BrandLive Video. This one you may have thought of but if you’re like most you have hesitated to pull the plug.  I get it, you’re camera shy.  So am I but I co-host a weekly live video podcast series called Growth Success Radio, and I have been known to hop on a live video platform here and there.  It’s time to face your fear.Not sure what to say?  Talk shop, host a live Q&A session, interview another business owner related to your business or interview a client.  It doesn’t have to be an hour long epic fact I would suggest you keep it short and sweet if you can.There’s a reason Twitter, Facebook, LinkedIn, Google & soon Pinterest have live streaming capabilities.  People are hooked and interested.  There’s something about live video that excites people.  It’s easy to do and once you get going you will be hooked on streaming.
  4. Blogging. Wait, I know to blog.  I have tons of blog posts on my site.   Yes, you probably do but where else have you blogged?  Where have you shared your content besides Facebook and Twitter?  Many of the industry specific sites allow you to blog as well.  Share your blog post to those sites.  After it’s been live for a few weeks share it to LinkedIn Pulse.I have shared blog posts to Business2Community and received hundreds of shares and many new connections as a result.  If you don’t spread your wings you can’t soar.  A quick Google search will reveal numerous places to blog or share your blog.  Try to stay within your niche for business purposes.I usually suggest staying away from controversial topics but I just blogged about one, partially because I was asked and partially because it sort of relates to what I do.
  5. Volunteer. This one is so easy to do its surprising more business owners don’t do it. Find a way to volunteer your services or donate your products.  Don’t do this just to grow your brand.  Do this because it’s the right thing to do, it’s a responsibility.Lawyers volunteer their time to answer questions.  Doctors volunteer to help people who can’t afford medical care.  Restaurant owners donate food to shelters and soup kitchens.  You should be doing your part, and in doing so you will grow your brand.I help 2 non-profits with their web, advertising, and marketing needs.  I am also a Rotarian.  As a Rotarian, I am the Social Media Chair for my chapter.  I am also a baseball coach (although part of the reason I coach is because I wanted to coach my son).   Trust me when I tell you there are a million ways to volunteer.
  6. Genuinely Care.  Gary Vaynerchuk said it best.  The Best Marketing Strategy Ever: Care.  The best marketing strategy ever: Care Gary Vaynerchuk

There you have it.  6 steps you can implement today to grow your personal brand.  I hope you find this useful.  I would love to hear if you have another way to grow your personal brand that I didn’t include.  Let me know and I will add it to the post.

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Make Yourself the Expert

So You Want to Grow Your Business? 5 Tips to Becoming An Expert!

Make Yourself the Expert

Make Yourself the ExpertIt’s a very competitive business world and you’re trying to get ahead in it.  How do you go about doing that?  Your competition is aggressive, or has been around a while..or both.  What do you do to get a foot hold in your arena?  How do you stay competitive?

One method is to make yourself the expert.  Making yourself the expert can seem like a daunting task but before you just brush this idea off remember people tend to want to work with experts. Why wouldn’t you want to work with an expert?  So I’ve come up with 5 tips to help make you more of the expert in your area of…well…expertise.

  1. Podcasts-being able to participate in podcasts to share your business model, what you do to help others and show a little of your personality is a great way of getting your name out as an expert.  It can prove to be a little difficult to get involved in podcasts at first but keep at it and eventually someone will invite you to participate in a podcast.

    Once you participate in one you’ll soon find others are inviting you to be interviewed on their podcast shows.  You may also consider starting your own podcast show and exchanging podcast interviews with other shows.

  1. Speaking Engagements-Similar to podcasts, speaking engagements give you an opportunity to display your knowledge of your subject matter. Speaking engagements will undoubtedly be the hardest to come by but once you are able to get a few speaking engagements you will see the business start rolling in.

    Try looking for industry specific groups to speak at, even if it’s for 15 minutes.speaking engagements as a method of making yourself more of an expert  Joining a local BNI will afford you the opportunity to speak a couple times of year in front of people you are already comfortable with.  Local Chamber of Commerce’s will also have opportunities for their members to speak.

    Speaking is also very difficult for some people.  They say the number one fear for people is the fear of public speaking.  I would recommend trying smaller, familiar groups before venturing out into the cold, cruel world.

  1. Blogging-A little easier to get going than podcasts or speaking engagements because there is little dependence on others to set it up. Blogging is a critical part of your digital marketing plan but it is also important to have a blog to share your knowledge.

    Blogging is usually a part of your website used to write content about your expertise and related areas.
    I strongly encourage you to include a blog as part of your marketing plan, but also to display your level of knowledge about your business.

  1. Helping Others-Very easy to do but so few business owners are willing to help others when it comes to sharing ideas and knowledge relevant to their business. I have always found that the business owners who do well in business are those that are willing and ready to educate potential clients.

    Helping others should be part of your lifestyle.  Charitable contributions are the right thing to do.  It should also be part of your business lifestyle as well.  Helping others at no cost, or adding a perceived value to your product or service is good business sense.

    I routinely give out advice or offer small services without charge.  This helps show your expertise in your field, and also creates a spirit of good will with other business people.

  1. 11 Professionals on WhiteNetworking-Get out there and get to know people. The more people become familiar with you the more they’re likely to recognize you as an expert.  People want to do business with people they know, like and trust.

    Networking is a good way to potentially establish contacts that have their own podcasts, or can help with finding speaking engagements.  Networking also gives you the opportunity to help others.

In Short, become the expert in your field will go a long way in the marketing of your business.  It will take time and a lot of effort to get going but once you get going the benefits will be abundant.