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Who Elected You Thought Leader?

What is a Thought Leader?

What-Is-A-Thought-LeaderThe new buzz word is Thought Leader.   Well, that’s one of many new buzz words.  I am starting to see a lot of social media profiles where the user claims to be a thought leader.   What does it mean to be a thought leader, and is that enough?

A thought leader is someone who’s views and opinions on a subject are said to be authoritative.  That means that you are the subject matter expert and people look to you for answers on that subject.  That would seem to eliminate all the self-proclaimed thought leaders right away.  Who made you the authority on a subject, especially something as broad as small business or marketing?  All of the sudden your 17 twitter followers (10% of which are spam) have elected you the thought leader on a subject?  This seems a little pretentious to me.

How does one go about becoming a thought leader?  Is there an election process?  I’d like to throw my hat in the ring, heck I am constantly thinking about stuff.

Just read my other blog posts and you will see I am often rambling about this or that.  This only happens when I have time to put pen to paper so to speak.  In reality, it’s fingers to keyboard but you get the drift.  There is so much more that I don’t blog or write about.  My mind is constantly wandering, thinking of how things could be better in different aspects of my life…and others.

Forbes says that it’s truism that thought leaders tend to be the most successful individuals or firms in their respective fields.   Well if that’s true then I should be the most successful CT Inbound Marketer.  I don’t believe I am..well not yet.  I find it hard to believe that a thought leader with little following is the most successful individual in their respective field.  In fact, to be a leader don’t you have to have followers?

A Thought Leader Among Men/Women

What if I told you I know of a thought leader who was recently hired at a large corporate firm because he was considered a thought leader?  You’d probably say that’s awesome, that just proves Forbes point and we should all strive to be thought leaders.  Well, whatA Thought Leader if I told you that the thought leader was fired months later because he failed to put any of his thoughts into action?  Oh, now I have your attention.

You see being a thought leader is cool, especially if you were not self-appointed but it’s not enough.  You have to act on your thoughts as well.  You have a great idea, a great course of action or steps to improve an existing plan and that’s awesome but it does no good if you’re not putting those thoughts into action.  The best-laid plans are useless unless you are prepared to, and do execute.

It’s kind of the reverse of acting without thinking.  You know what kind of trouble people get into when they act without thinking first.  It’s usually not very pretty.  Occasionally it’s downright ugly.   Well, thinking without action probably won’t become ugly (unless you get fired for it) but it’s essentially the same thing.  At least if you act without thinking you just might accomplish something.  A thought leader who doesn’t act will just portray someone who does nothing.

Do Something

The point of this brief but necessary post can be summed up with two words..Do Something.  I would not say I am the smartest man in business but I believe I can hold my own.  I have made mistakes but isn’t that how we learn?  I know, it’s cliche.  I am constantly thinking, looking for new and interesting solutions.  I love challenges, especially the challenges where everyone tells me it cannot be done.  I thrive on the “impossible”.

I put it all into action.  I do something.  And that’s the point I am trying to make.  Being a thought leader without action is the same thing as doing nothing.  It’s not enough to be a thought leader.

What are your thoughts on this?  Put your thoughts into action and let me read them!

Do Something

 

Effective Graphic Designing for Building Corporate Identity

Graphic design is one of the vital factors in the ambit of online marketing. It essentially play key role in building strong corporate identity in order to survive in the competitive business industry. It has also seen that people like a website more which is well organized and well designed than a website which is cluttered with various colors, fonts and information. Additionally, a brand logo of the firm should also be unique and self explanatory. Hence, it’s absolutely important for a business organization to use professional services that can help them to stand ahead of business competition.

Graphic designing service needs high skills and knowledge and therefore you’re advised to use experienced and very professional designers. The attractive designs of the website can easily draw attention to the brand of the company. It has often seen that dynamic graphic design delivers perfect message, drives sales and prospects, and differentiates from the competition. The main aim of the graphic design services is to visually demonstrate companies’ values, portray a constant image for social media marketing, and cater the attention of potential audience.

The development of online business and go up of the social media platform has added a few more dimensions to this picture. No wonder, appealing graphics on the website can do wonders in terms of increasing sales of a business. So, whether it’s about designing a logo, a website or a brochure, it is vital enough to find a good designer to make your website visually appealing for your targeted viewers.

An improved graphic designing service will absolutely create a point of attraction for maximum people. There are many of the areas that can be easily improved by using graphic design services for building corporate identity. Let’s glimpse one by one.

Logo Design – Business associated people are well aware with the fact that the logo is a symbol that defines business values, objectives and ideology in a clear manner. The use of graphic design in creating logo can easily creates a base for the organization to start building the brand. However, its credit goes to the graphic designers for making perfect combination of color, text and design for designing your company logo.

Business Stationery – Considering the perfect design of your business stationary will aid in creating a distinct position of your brand which easily aid in leaving a positive mark on the receivers.

Product Packaging – The use of graphic design as well play key role in product packaging to craft an instant recognition of your brand in the industry. So, hire a professional designer to create a fresh look for different line of product to tease your competitors.

If you want business success within short span of time, just make sure to hire a professional graphic design service provider who could easily meet your varied requirements at cost-effective prices.

Strategy of Company Branding Concept

Branding is a strategy of business for an Industry or business. It is important for any business. An effective strategy gives a high return to business qualitative and quantitative. So, does a branding strategy. We here will be talking about branding concept and reality.

Own branding means segregateable perception, strong reality  and a concrete promise to a customer. Branding is making own brand concrete, strongly reliable, explicitely identifiable. It is to differentiate among products, in the market, among competiotion and to identify own origin, own’s perception in peoples mind and where an owner of brand wants to project himself by such branding. It is impoured projected thought into time passage areas of customers, competitors, market and owners.

If a brand owner is an easy identifiable person of doing innovations in brand in an economy or if he has experience or reliablty of doing such things he can be said as branding concept initiator. Brand may be of product, service, resource or competiotion. Brand usually has correlation with quality product or substance. An owner may be of high quality high cost product or high quality low cost product. Brand is for quality and so is for function, service or reliability. Anything else is competing on brand or competing parallel to brands, via cost, improving functions and service, and other prompst very similar to a good brand category. If anyway a man competes on brand he has to explore himself on his opinion where he is with brand or where he should be with brand in general customer’s opinion or target customer’s view.  A strong perception about brand is its functioning and its symbolic logo.  It is basically what it conveys in every unit of its market and their transparent perception on an owner’s and an customer’s mind.

Brand starategy is brand and its prosperous supporting activities to let it set as brand. Brand is a concrete message from a product’s owner to a product receiver. As it is message it has to consider to whom it is presumed, how that could be communicated, what kind of message is to be conveyed,, where a birth of brand concept is to be conceived and when and how it should be get communicated as is branding and brand strategy.

A visible consistent and strong strategic branding is a strong brand equity. It is the value creator and demand pull branding for brand equity. It is an allowable charge enhancement reason to product among competition. Brand equity is the reason for products to get highly charged.

The additional value for brand payment gets balanced with functional justification.

For example Cadbury chocolates add showing its extracare and even to a liking to be in that taste presence ignoring other taste, is an emotion attached with a product and the emotion in add is to capture a care with more pleased presence in aspects is Brand relation care. So we can presume we use to pay price for choclates, but sometimes we use to pay for its extracare of relation and tatste, we may pay higher amount. This is brand equity. All pooling supporting activities are branding. It perceives chocolate a care and more than that.

Brand definition, or to which we should call a brand , a product, a service, an extra care, a satisfaction, a part of process or all the activities in sum…. It is a difficult situation. We understand brand is complete visible thought. It is what we see as an idea to a product. Usually in simple term we can’t define a brand to all nighty grity things, though they have sub stantial role, rather we please to say a brand brand when it is product, service or any promising and functioning though in last hand reach. Now consider what things might be few steps towards brand definition has role:

  • Vision and objective of a company
  • Mission of and about its activities
  • Funtioning and satisfaction generation criteria of its products,
  • Its pleased customers view,
  • Its unhappy customer view, if any do have,
  • Qualities and promises of organization from promise to  a visible product to which they make their promise to be kept etc.

Per this section we mean to say we should think for what purpose we are, for which purpose we are associated, for which purpose we should mean to result…. For what reasons we should identify Brand, we should follow ,is a care and uphancement in value. Purpose of an Individual , his business and his working anyway as a unit is brand if he works a little also to a qualitative work. So is brand and so is called branding.

The brand concept also has to be exposed outside. Let us see brand exposition or advertisement and its inception, process for brand is

  • Define brand value
  • Define related logo
  • Define unique logo for value definition
  • Compare value and logo
  • Compare uniqueness
  • Compare logo enlightenment to customers
  • Design and develop its pamplets
  • Design templates for marketing and advertisement.
  • Be honest of working and of Brand
  • Consistently and in uphancement way value enrich work for Brand.

Properly Position a Brand to Gain Optimal Benefits

Unless one has a clear notion of the underlying concepts of brand identity design, it is difficult to understand the true significance of it. For the common man, this can be best described as the logo of a company that enables a business organization or a product manufacturer to garner and generate the popularity that it should attain.By means of using unique visual elements an effective brand design a logo focuses on building up brand loyalty and create a kind of reputation that helps the brand to chisel a unique identity for itself.

Effective brand design can actually breathe life to a particular product or an organization. As the market gets increasingly competitive with every passing day brand value and recognition have now become more important than ever. Companies are practically leaving no stones unturned to design and develop strategies that will provide them with a robust identity. In order to make a particular product stand out in a market that is crowded with myriad of alternatives there is a number of different aspects that you are required to consider along with understanding the fundamentals of brand identity design and the target market.

Along with developing a proper brand identity positioning a product in its niche market is another factor that determines the success it can achieve in the market. Defining the final market where the product will be finally placed is of utmost importance and this is done based on analysis of the product itself and its feasibility in context with the contemporary society. Understanding the ideal targets and their psychology are other factors that are considered proper and effective brand positioning. Distribution of free samples for collecting specific information about any particular product or service and analysis of customer feedback also play defining role in designing and implementation of an effective brand positioning strategy.

A brand positioning strategy is considered successful only if it can generate the intended response from the target audience. It also requires to b unique for every unique product and must also be distinctive in nature to make a product get noticed and stand out from its competing products that are also available in the market. Every brand positioning strategy must focus on making a particular brand or product grow in significance and also to become irreplaceable in the market.

Without going into the complications brand positioning strategies can be classified into three basic categories, positioning, repositioning, and depositioning of a product or a company. Positioning a product in its niche market is called positioning for the success of a strategy a product is often required to be repositioned for the best the of the results. While these two methods focus more on making a product more suitable to enter a competition, depositioning a brand or product actually changes the very nature of the competition and helps the product to be positioned in a market; where it enjoys a better chance of success. The price of the product and identifying the underlying benefits also play a defining role in the designing of a brand identity and brand positioning.

Advantages Of Online Marketing For Small Business

Since the internet has such a huge amount of users from all around the world, the chance to improve business’s overall success is much higher when a you decides to do online marketing. But by just going online doesn’t mean companies will enjoy success. On the internet millions of websites, with a proper internet marketing strategy are present, there is no way that your company’s website to gain the visibility it needs without having a good strategy. But there are many advantages of online marketing for small business if it is executed properly.

Online marketing offers the amazing advantage, some of the followings are : –

Large range of customers : – Bringing your business online means that your product is open for everyone to see. Of course , not every company wants to do business internationally, but those that do often see great success. If you able to work with customers from all over really you are increasing your business revenue. So if you want to take your business on the world wide, this is a better way for your business.

Available 24/7 : – When you have an offline business that there are works around 8 – 9 hours in a day. This type of business doesn’t allow for the maximum exposure. However you start business with internet marketing  your business is available 24/7. This means customers can order whenever they want and any time, also this allows for more sales and revenue.

It is cost effective : – Compare to print advertising and other traditional advertising methods to internet marketing , is far cheaper than other methods. In fact you can promote your products and services without spending money. This is possible by using some free internet marketing methods such as forum posting, content  writing, social bookmarking  etc. It offers a long lasting results unlike when you doing print advertising where you require to pay for each ad, online marketing can offer you with such permanent results.

Result oriented : – To beat the market competition, the best way you can target an audience. This is not possible when it comes to offline advertising. Most options in offline advertising are general and passive in nature. However this type of case not comes to the internet marketing, with the online marketing you can specify the audience to view your advertisements. Your advert can have a specific location, gender and age. This is certainly the most noticeable benefits of online marketing and also have the freedom to keep your business local or global.

Improve credibility : – The online marketing offers a greater platform to improve credibility. This is very simple because your site contains all the information potential clients should know about you. Your site will help you to evaluate your clients dependability by looking at their feedbacks.