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Local SEO

6 Reasons You Need Local SEO to Crush Your Competition – Updated

Local SEOUpdated April 19th, 2018 | Originally written October 10th, 2014

6 Reasons You Need Local SEO to Crush Your Competition Summary

  1. Branding
  2. Sales
  3. Traffic
  4. Cost Effective
  5. Competitiveness
  6. Return on Investment (ROI)

I wrote this post 3 1/2 years ago and saw that it is still getting a lot of attention according to Google Analytics.  I decided to update/refresh it for Spring 2018 for a couple of reasons.

First, I want to show my audience and clients how re-purposing can be used to drive qualified traffic to your blog and website.  It is a tried and true method of increasing traffic to your website.

Second, as with most blog posts over time, they need to be updated to provide timely and relevant information.  I am a person that not only preaches but practices.


Local SEO
has become one of the most indispensable components of every brand and business that desires long-term success across search engines. It has grown significantly over the past few decades, particularly given the upsurge of smartphone usage and better connectivity. As the name implies, local search engine optimization is about focusing on online searchers who are looking for particular services and goods that are available locally.

According to a recent study, over 80 percent of local consumers use search engines to find local businesses. People constantly request information while on the move via Android phones and iPhones or laptops. Gone are the days of dusting off the yellow pages from below the coffee table or cabinets. Consumers have now become savvier and require information on local businesses quicker than ever. If a local company cannot be found online, then it is already missing out on a plethora of opportunities to its competitors. Here are 6 reasons why businesses cannot afford not to use Local SEO.

Why Local SEO is Critical To Your Business Success

1. Branding

Local SEO will help establish your brand and business online, allowing potential clients and customers to find your website. Local SEO SignThis, in turn, will help to build your online presence. A professional business website that is simple to navigate and provides a positive user experience is extremely imperative as it is the first impression a potential client or customer will receive. Additionally, the combination of a user-friendly, high-quality website will automatically result in more phone calls, leads, sales, and revenue.

Update: While it is still a must that you have a website for your local business it’s also important to understand how the Google Search Engine, and to a lesser extent the Bing Search Engine, work.  Google Search Results will display several sections depending on the query.  In most cases, the results will include in order Ads, Google Local Pack, and Organic Results.  If the search is a very specific question or request for information then it may also include the specific answer or rich snippets.  There are multiple opportunities to show up on the first page of Google and you should try to occupy them all.

The Google Local Pack is set up through Google My Business and has had a lot of new features added in recent months.  I mention this because while your website can and should be connected to your Google Business listing people are less likely to click on your website from the Google Local Pack. If optimized correctly all the information they need will be included.  The first contact may be them sending a message or calling directly from Google Maps or the Google Local Pack.

2. Sales

The right SEO service will also boost your company sales. Wondering how? Well, imagine if more customers found your site, don’t you think that would lead to more sales? Of course, it would! Position your company in front of your potential clients and see for yourself. If more people view your site, it will translate into more sales. With the entire world connected through the internet, it makes it extremely imperative to be found online.

What’s even more valuable for businesses is that 18 percent of local searches lead to purchases within a day – more than double the rate of non-local searches (7 percent). This means that for every five times your web content shows up in a local search result, one person will likely make a purchase. 

Update: Your website should not be treated as an online brochure but let’s be realistic.  Today’s consumers and business operators are very savvy.  Chances are if they are contacting you they’ve already been to your website and have done the research.  This is the premise of inbound marketing.  A lot of the selling has already been done thus increasing your closing rate.  At this point in the buyer’s journey if the sale is lost it is likely due to the sales process, or the salesperson.

3. Traffic

With search engine optimization, your site will receive augmented traffic, which will be highly targeted based on relative search phrases and keywords. While creating an SEO strategy, we search and identify phrases and keywords that are highly searched terms related to your company and location. Wouldn’t it be great to have your site at the top of the search engines? Potential clients usually believe that the top results are the best results. This, in turn, will drive huge traffic which can later be converted into profits.

A client who is ready to purchase the products or services that you offer, who wouldn’t want that?

Update: Make sure the content that sits at the top of the Google Search results is relevant to the search query you intend it to be for.  Irrelevant content won’t last long at the top.  Your competition has hired me, or someone like me, to take that spot from you.  If the SEO that they hired is good at what they do then they’ve already done their research on you and devised an SEO plan to take that top spot from you.  That plan might include better content with more information.  Part of branding is setting yourself up as the expert.  If someone makes it look like you’re not the expert then your traffic will drop.

Also contributing to traffic decreases (and I have seen this numerous times) is a website that suddenly stops producing content.  I see this professionally from businesses who are not in it for the long game.  They want the quick sale for a few dollars of profit but are not considering tomorrow, next week or 5 years from now.  When they’re not seeing the bank account increase as fast as they had hoped (even though they were advised in clear terms what the expectations should be) they give up on the plan.  6 months to a year later their website traffic is non-existent.

4. Cost-Effective

Think about the thousands of dollars your business spends on other forms of sales promotion and advertisements.  For instance, print media is very expensive and does not provide great returns in most cases because you target the masses when using this form of advertising/marketing. The masses are not ready to buy from you. Most of them have not even considered your service or product. Instead, you should consider investing your print media budget into a digital campaign using highly targeted local SEO and marketing.

A recent campaign managed by my company averaged just under $20 per referral for a service that cost $197.  Taking one week of the campaign; the highly targeted ad spend and associated fees was a little over $600. The client sold 33 units at $197 each. This resulted in a net profit of about $5900. Not bad for one week, right?

That businesses competition was using billboards on a major highway in New Haven County, Connecticut.  I don’t know what the ROI was for the billboard but I can promise the investment was more than $600 and can almost guarantee that the ROI was not as good as the Google Ad campaign I ran for my client.

Update: Organic SEO and Local SEO is a marathon, not a sprint. You don’t plan to fund your retirement in 5 weeks and you shouldn’t expect to be rolling in money within 5 weeks of executing an SEO plan.  SEO takes time and has to be analyzed and adjusted constantly.  The long-term ROI of a well-executed SEO strategy cannot be beaten by any other form of marketing or advertising.  Combined with Social Media Marketing and Digital Advertising you can consume the bulk of your industry’s Local SEO and drive revenue while your competition continues to advertise in the local print newspaper that no one reads anymore.

5. Competitiveness

With a well thought out and executed local SEO plan, your business can easily outrank a competitor, thereby acquiring the online market share locally for your industry. Your companies online presence and the overall image it portrays online are extremely crucial. This is the first thing every potential customer will notice. Times are changing and if your business does not dominate online, then it is not taking full advantage of the opportunities that are available. Time is of the essence. If you want to win the local marketing war then get started on your local SEO now!

Update: One key component to dominating your local SEO is your Online Reputation.  Online Reputation Manage (ORM) includes reviews and review responses.  Responding to ALL reviews is one of your most important jobs with regards to Local SEO and ORM. 

I worked with two businesses who went against my advice regarding responding to negative reviews.  Both decided instead of responding to the reviews, trying to put a positive spin on a negative review, they would just delete the reviews.  I am not going to say that one ignored negative review caused this but the mindset behind it probably caused both businesses to eventually close, one of them was in operation for 35 years.

People want to know that you address concerns as well as you address adoration.  Don’t ignore the former to look like a local hero.

6. Return On Investment

Return On Investment on ChalkboardEvery business wants to know what their ROI is going to be. A professional SEO plan that utilizes all aspects of Search Engine Optimization and Marketing will provide your business with an excellent long-term return on investment. Radio and TV advertisement is extremely costly and there is no guarantee that the audiences are even remotely interested in your service or product. With Local SEO, the potential customers are landing on your website page after searching for related and relevant search terms and keywords related to your business. What do you think would achieve better results for your business? 2000 random people viewing your advertisement on TV or 2000 people visiting your site because they are interested and actively searching for your service or product? This is what makes Google Search Marketing so imperative. With SEO as a Solution, you can help grow your business consistently, increase revenue and profit over the course of the plan, and increase the longevity of your business.

I want to take a moment to point out that you should consider hiring a professional, experienced SEO.  I am not saying this just so you will hire me.  I am saying this because the SEO Industry changes very rapidly and it’s important that your SEO evolve with the changes.  The Google Search Algorithm averages 2 updates per day. What worked yesterday might be frowned upon by Google today.  You can do your business a huge disservice by cutting corners on SEO.

That being said, I hope you find this and all information on this site helpful.  As a thank you for checking out this blog post click here to get your Free Local SEO Audit.

 

My Client Deserved to be Fired

Why I Fired My Inbound Marketing Client

I quit on my clientIt’s not me, it’s you!  I want to break up, I want a divorce.  Yes, it’s true. I fired a client. I am sure all business owners have been there at some point.  That one client who just isn’t worth the effort.

Let me explain.

It’s a Marathon, not a Sprint!

I was hired to improve a small business’ inbound marketing efforts, as I often am.  When I am hired I make sure to help them understand while every effort is made to achieve immediate results it often takes time, sometimes months.  With this particular client, I explained this to him several times over the course of two weeks before he agreed to hire me.

I also agreed to allow payments in installments as the cost was a concern to him.  Don’t get me wrong, I completely understood his hesitation especially after working with several so-called SEO people in the past.  You see these SEO Experts did not really do anything, at least nothing that translates to Google Dominance.

After a down payment, the real work began. Let me lay the groundwork for you. His website was not optimized at all.  He was also using the free version of Weebly which has limitations.  He was not willing to switch.  I even designed a brand new site in WordPress which he balked at. So I worked within these limitations.

Before I continue I want to be clear that inbound marketing requires more than Google Dominance now. Don’t get me wrong, Google is a big part of my marketing roadmap for EVERY client but it’s not the only avenue.  This client did have a dormant Facebook Page which required cleaning up and was non-existent on every other social platform.  He did not have a blog (and still doesn’t against my recommendation).

I developed his Twitter account and quickly established a base of over 100 followers, more than 80% from CT, along with a small It's a marathon, not a sprintcampaign.  I established a business page for him on Google+ and began developing a following.

His traffic in the beginning of this campaign was a big fat ZERO! His traffic increased daily with most of the real traffic coming from cities he was targeting.  I showed him the results of my efforts only to be told: “But I am not on the first page of Google”.  I let him know that we are working on better Search Engine Placement but these things can take time (for the 6th or 7th time). After all, what we all want are more sales.

Oh Ye Of Little Patience

Five weeks into his marketing campaign with continued positive results but he still wasn’t on the first page of Google for a particular keyword phrase. Traffic is there, people are engaged and interacting with him but he is still not on the first page of Google which was his only focus. He lost sight of the bigger picture.  We had a discussion of sorts that led to me explaining again that it takes time and the results will come. He stated he was losing patience and felt like the money he had spent (only half of the agreed upon rate) was for naught.  I suggested that if he felt this way we could discontinue the agreement and part ways to which he agreed.

That was 10 days ago as of this writing.  I am the type of person who when told it can’t be done will set out to prove you wrong so I was still monitoring the results of the keyword phrase he was so interested in placing on the front page for.  Today he is on the first page of Google competing with some of the biggest providers of his service in CT.

If after you read this you still want to Learn how my services can help you increase sales use the form to the right to contact me!

 

Is SEO dead?

SEO is DeadI have seen dozens, maybe more, posts claiming SEO is dead.  People tell me all the time they will not invest in SEO because it’s a waste of time or Google doesn’t care if you rank.   Well, I am here to tell you SEO is dead!   I am also here to tell you SEO is not dead.  Confused yet?  Good!

SEO Is Dead

SEO as you probably came to know it is dead.  Gone are the days of getting your site added to every directory known to man.   Forgotten are the web pages stuffed with keywords that made no senses to the human reader.  Left-back is the link farms whose sole purpose was to increase your page rank.  That’s right, the shortcut (black hat) methods of SEO are dead.

In that sense, SEO is in fact dead.  Does that mean you shouldn’t concern yourself with search engine ranking on Google, Yahoo, and Bing?  Absolutely not.

You see from the dust of past SEO black hatters rises a new crop of marketers who have been doing things right all along.  They take on many titles such as Inbound Marketer, Digital Marketer, Internet Marketer, New Media Marketer and some still call themselves SEO Experts.   They all do pretty much the same thing.  At one time marketing a company on the internet involved only what is now considered black-hat SEO methods and email marketing (many times spam).  Today that is not the case.

The fact is SEO should be a part of your overall inbound marketing campaign.

SEO Is Not Dead

Today some of the key components still exist.  You should have keywords in your content, so long as your content makes sense toSEO Is Dead human beings.  You should have authoritative links to and from sites, just not from spammy sites or irrelevant sites.  You should make sure your titles and URLs match keywords whenever possible.  And there are a lot of other considerations when it comes to HTML mark up and related website material.

However; to win the marketing game, that is to beat your competitors you need to include some other avenues of marketing.  Just take a look around the site and you will see it is everything that I do!  Oh, you prefer it to be in one nice neat post?  You got it!

Here are some of the other pieces of the inbound marketing puzzle:

Social Media Marketing-Sounds simple but it’s not.  Marketing on Social Media (Facebook, Twitter, Google+, Pinterest, Instagram, LinkedIn, etc..) can be very complex.  For starters you need to know your target audience, then you need to know how to engage them, and eventually convert them.

You also have to consider industry-specific social media platforms or local platforms.  For example, for Real Estate Investors there’s BiggerPockets.com.

Social Media Marketing can also be very time-consuming.  You have to develop a qualified audience (don’t go for those 10,000 followers for $20 deals), engage the audience and work on converting them without coming across as a pushy salesman.   This takes time and lots of energy and patience.  It also takes a thick skin at times.

Email Marketing-Email marketing has been around for some time but has evolved slightly.   Email marketing fell out of the graces of legitimate marketers because of the abundance of spam email.  It’s estimated that around 80% of all email is spam.  Marketers moved away for fear of being labeled as spam or being drowned out by spam.

Today’s inbox is much more intelligent than that of years prior.  Spam is filtered much better now which allows legitimate correspondence to arrive in the audience’s inbox because they have said they want to see this.

Videos-Probably one of the fastest ways to gain traction on Google is through YouTube.   Don’t believe me?  Google “CT Twitter Expert”.  Because YouTube is owned by Google it helps to have videos on their platform.  Probably more important is the fact people prefer audio/video over reading.  I know I do.

Guest Blogging-This is a little bit of a sticky subject right now.  Guest blogging for the sake of building link authority is not a positive route.  Guest blogging on a relevant site because you are the authority on a subject is a great way to build up your web marketing.  Matt Cutt’s of Google has stated that this strategy used for the sole purpose of link building will probably wind up getting your website penalized.

It’s really quite sad that people are not paying attention.  I get requests from people to write a blog post all the time but a little research and due diligence lead me to a negative response.  Why?  Because the person is not relevant to my site and is obviously someone who is attempting to spam their way to the top of Google.  It won’t work!

Pay Per Click-Pay for advertising on Google has been around for a number of years now, and it’s quite effective if done properly.  What a lot of business owners don’t realize is you can do the exact same thing on Facebook, Twitter, LinkedIn and soon Instagram.

Traditional Marketing-Direct mail is more effective than it has been in years because people’s mailboxes are empty now.  Years ago we used to get inundated with junk mail but marketers have moved on to the internet to reach new audiences.  As a result, direct mail has a much higher ROI than in years past.

You can also take the traditional route of marketing at events, through traditional media (TV, Radio, Print) but that’s outside of my scope.  I do know some great marketers in those areas if you are shopping for one.

Content Marketing-Blog posts, videos, images and many other forms of content fall into this category.  Are you developing fresh content on a fairly regular basis?   In previous blog posts, I have talked about the importance of having a content marketing program.  It is crucial in today’s internet marketing campaign.  If you’re not developing content you will eventually lose the battle for internet supremacy.

That sounded a bit extreme, I admit it. But it is true now.  I formed this company just over a year ago and I already show up on the first page for many of my desired keywords.  That’s because I invested the time and energy into my content, and plan to do even more soon.  Meanwhile, many other marketers have fallen off the face of Google.  Hmmmm

Local SEO-It’s exactly as it sounds..building an SEO campaign that is oriented to your area.  It’s a lot easier today than it was years ago because the search engines have built some incredible tools for that.  What makes it a little more difficult is submitting to local directories and knowing which ones are going to help versus which ones will hurt.

Stop Buying Into Your Marketer’s Excuses and BS

If your marketer, or even worse, your SEO guy is still living in the past you need to kick them out.  I hate to say it but I still see tons of websites being marketed the old way of SEO.  There are no links from Social Media, no blog posts, random keywords all over the place, no video and that’s just the basics.

There’s so much more that can be done to increase your engagement and conversion rates.  If your marketing team isn’t up on the new way to market it’s time to find a new marketing team.

Get Your Inbound (Web) Marketing Program Audit for Free

 

Free SEO Audit from Scott Gombar

Free SEO Audit from Scott Gombar

 

Target Your Website Visitors on Facebook

You know you are getting new visitors to your website because Google Analytics says so.  You are using Google Analytics right?  Anyway, now you are wondering how can I reach out to those that have already visited my website once?  How can I get them to come back or communicate with them another way?

Well beyond using your CTA buttons and engaging people on your website you could use Facebook Website Custom Audiences (WCA).  What’s that you ask?  Well I am happy you did.  Here’s a quick video explaining how to set it up using Facebook’s Power Editor.

 

What is Inbound Marketing?

I often see people offer a definition of Inbound Marketing that is not very accurate.  I have even seen blog posts that state Inbound Marketing is dead, and that what I do is actually Outbound Marketing.  I would have to disagree.

CT Inbound Marketing

The reason why some believe it is Outbound Marketing is because of the methods used to generate leads.  You see, typically I use a combination of methods that include posting to Facebook, Twitter, LinkedIn, Google+, Pinterest and other social media outlets, blog posts, search engine optimization and online advertising.   All of these activities would be considered outbound marketing if it was not part of the bigger marketing plan which is to drive traffic back to my site.

Traditional Marketing Efforts

Let me see if I can explain using a different method.  A large corporation that sells products or services typically has 2 sales teams.  They have an inbound sales team and an outbound sales team.

The inbound sales team has it relatively easy.  They field calls from potential clients who are already looking to purchase the product or service that the company is offering.  All the inbound sales rep has to do is take the order and possibly up-sell.  The outbound sales rep (sometimes door to door sales) is essentially cold calling.  They are trying to produce something out of nothing in reality.

What both groups have in common is a marketing team who is trying to develop a brand and offer awareness.  The marketing team’s job is to make you and I aware that the company and what they are selling exists.  Traditionally they would use advertising through television, radio and magazines/newspapers.  The marketers really help the inbound sales team more so than the outbound sales team.  Well fast forward a few years and we have a new form of marketing.

Connecticut Inbound Marketing Expert

What I do is use the formula I mentioned early, although that formula is a bit simplified.  Using social media platforms such as Facebook, Twitter, LinkedIn and Google+ and a blog I can target people who are already interested in the product or service that a company has to offer.  In fact, the targeting is so specific that most people are ready to buy when I get them to your online presence (which should be a website).

I also optimize your site (repeatedly) to get the most traffic possible, and the most interaction possible.  Getting a website to the top of Google, Bing, and Yahoo is only part of the battle.  Your site also has to be ready to convert the visitor once they do come to your site.   It’s not enough to have a static page that does not engage the customer.

Finally, we may include online advertising on either social media, Google, Bing, and Yahoo or a combination of social media and search engine advertising.  This method is used sparingly by me, usually more so in the early stages of a campaign.

If you want to play with the big boys you have to be prepared to put in some work.  Having an active presence on Social Media, maintaining a blog and constantly re-evaluating your website for opportunities are very time consuming but in today’s economy people are more likely to get information using the internet than any other resource.

This is a very scaled down overview of Inbound Marketing.

So Why Call It Inbound Marketing

It’s simple..all of those outbound activities serve one purpose.  The primary goal is to generate inbound traffic and conversions.  It is the economy of the internet now.  People do not trust one-sided TV or Radio commercials anymore.  And even if they showed any interest chances are they will take to the internet to find out more.  What happens if they can’t find you?  Even worse, what happens if they find your competitor first?   Can you afford that, especially after you paid all that money for the Radio or TV ad?

Inbound Marketing Funnel

This image gives more detail, some things I did not really touch on in this post including calls to action and landing pages.  Something you can see I obviously do on this site and even on my Facebook page and Twitter Account.   I can’t give away all my secrets now can I?

If you are looking to find out more about what I do just fill out the form at the bottom of the website.  If you want to see how your website performs against your competition then you might be interested in my Free Inbound Marketing Audit.

No sales from your website? Here’s why

I Have Visitors but No Sales

Have you ever wondered why you’re not converting sales from your website visitors?  Your SEO company delivered on their promise to bring you more traffic, they show you the reports that indicate more people are coming to your site but no one is biting.   First of all if your SEO brings traffic and that’s it then they are not doing their job, but I will save that for another post.

You need to look deeper at the numbers to understand why it is no one is making a purchase, signing up for your newsletter or contacting you about a service.   Even more importantly you have to look at your website and understand what it is that is turning off visitors, and correct it now.

So what is it that is making your customers turn away, and possibly go to the competition?  How do you even know if it is your site and not your online reputation, or lack of?  What can you do?

What’s wrong with your site?

You have a gorgeous site, at least according to you and your web designer.  You advertise your products or services clear as day and you offer competitive pricing.  That’s all great and will help but that’s not what is going to keep the people visiting your site.  Chances are you have competition that offers similar products or services at similar prices so the only way you can compete, especially if you are not established is to provide something that your competition does not offer.

So what is it that your website does not have, or maybe does have, that is turning people off?   Let’s look at 3 things that could improve conversion rates.

1.  Remove unnecessary interactive (flash) content.  Flash is a killer.  If your website takes longer to load because of flash content people will leave and continue the search elsewhere.  Get rid of the flash.  Flash has fallen so far out of grace that they have created a new version of HTML (the language of web pages) that makes flash useless.

2.  You need something to make your visitors feel warm and fuzzy about your product or service.  For example, we were recently tasked with helping TechsRUs with their site.  Among other things we had them include some guarantees on their site.  Nothing over the top or outrageous but we noticed a few things that might help, things that their competition was not doing.

  • Include detailed pricing information-most of the time people are looking for how much they can expect to spend.  Many businesses do not publicly advertise pricing or make it obscure.  Why?  The client will find out eventually.  It’s better to be upfront and set the expectation beforehand.
  • Include testimonials when possible, but make sure they are real.  There is nothing worse than made up testimonials.   Visitors can often see right through them.  Testimonials give you a level of credibility with new visitors because they know you have worked with others in similar situations who are more than happy to express their pleasure with your business.
  • Don’t go for the kill.  Your website home page should not ask for the sale right away.  It should be a welcome mat telling visitors “Hey, we have all of this wonderful information and stuff for you to look at, stay a while”.
  • Offer a guarantee or refund policy.  On the TechsRUs site, they offer a 100% satisfaction guarantee, or you pay nothing.  I know this sounds risky, and while it may backfire from time to time most people are honest and will pay for the product or service at the rate you requested.
  • Tell your visitors why they should choose you over others.  Throughout the TechsRUs site, there are explanations as to why they would be best suited to be your IT Support team.  None of them really cost too much money or time or even impact the bottom line negatively but people are more apt to do business with their team because of the little things they offer to potential clients.
  • Get an unbiased third party opinion about your site.  Sometimes what you and your web designer think looks great may not be that appealing to others.  And often that third party can even point out what it is about your site that is turning people off.

3.   Don’t build your site for you, build it for your visitors.  Remember what you might think is great might not be appealing to others.  For example, on the TechsRUs site, they recently posted a blog about ways to maintain your computer for free.  What might seem very basic to a lot of techy people is not for the people that TechsRUs is trying to attract.  They designed the content for their audience, not for themselves or their peers in the industry.

You have to know your audience, your potential clients.  Otherwise, you are essentially writing content for yourself, and if that is what you are doing then you will undoubtedly fail in business.

Build it and they will come

When you tell people about your business you explain it to them as they understand it.   You present it in a manner that the target audience can easily grasp and comprehend why they should be working with you, and not the guy down the street.   If you feel that your target audience of the moment is not grasping your message you restructure it so that they can understand it.

That is the process of Optimization (SEO).  You design your site to reach your intended audience, not your peers or experts in your industry.  You have to find out what will make your audience stick around and convert.  That really should be the job of your Internet Marketing team whether in-house or contracted.   Your website will need to be tweaked from time to time to make adjustments to further optimize your opportunities.

One final note

I mentioned earlier that your SEO probably helped increase traffic.  While that is great is it qualified traffic?  Do you know how many pages of your site they visited?  Do you know how long they stayed on your site, or where the traffic came from or went to?  And is Social Media part of the plan?

It’s not enough just to get people to go to your website.  If you are paying large monthly fees just to increase traffic without fully understanding where it is coming from and what they are doing while they are there then you are not getting your moneys worth.  And your Internet Marketer is failing at his job, which means most likely they are also failing at improving your sales.  Isn’t that what a marketer does, improves sales?

 

Want a free analysis of your internet marketing program?  Give me a shout, call 203.806.0736