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Episode 13 | Link Building Secrets for SEO Domination

SEO Tear DownEpisode 13 | Link Building Secrets for SEO Domination

Link Building is one of the most challenging aspects of SEO. Many business owners are discouraged from doing it and many SEOs avoid it or take the cheap way out.

I talk about Link Building and some organic ways to get high-quality links back to your site, some of them are not so hard.

We talked about the following for link building and SEO:

  • Adding a link to ted.com (Ted Talks)
  • Adding profiles to blogging sites like Medium & Blogger.
    • We also talked about a strategy of sharing your original blog content mentioned in an earlier episode.
  • Adding profiles to industry related sites
  • Creating social media profiles
  • Guest blogging
  • Commenting on relevant, high-quality sites
  • Brief discussion of Penguin 4.0

Have a listen and if you want to feature your website on the next episode of the SEO Tear down sign up today.

 

Episode 12 | Optimize Your Business for the Google 3 Pack

SEO Tear DownEpisode 12 | Optimize Your Business for the Google 3 Pack

How do you get your business in the Google 3 Pack, also known as Google Maps?  When you do manage to get your business listed how do you dominate the Google 3 Pack section of the Google Search Engine Results Page?

This week I talked about that very topic.  Adding real estate to the Google SERP by dominating the Google 3 Pack helps you dominate Google.  Here’s what you need to know to succeed on the Google 3 Pack.

First, the Google 3 Pack is managed by going to google.com/mybusiness.

Once you’ve created an account here are the items to ensure your success on Google Maps:

  • Thorough & Detailed Description including relevant long tail keywords
  • Profile Image, Logo and Cover Photo
  • Website URL
  • Phone Number
  • Email
  • Address
  • Hours of Operation
  • Have Clients Review Your Business
  • Connect to YouTube and Upload Videos

Episode 9 | 7 SEO Trends That Will Dominate 2017

the SEO Tear Down with Scott GombarThis week I reviewed an article on Forbes “7 SEO Trends That Will Dominate 2017“.  I also received a question during the show.

What is the most important aspect of SEO currently?

I spent some time on the answer.  Content is still the most important part of SEO but not quite the way it was even a few years ago.  Keep the focus on developing content (of all types) for your audience.  Make your content engaging and unique.  Use all types of content in your plan (Video, Audio, Blog).

Here are the 7 SEO Trends the article talked about:

  1. The Increased Importance of AMP
  2. Creating Deeper Content
  3. Artificial Intelligence/Rankbrain
  4. Personal Branding
  5. User Experience/UX
  6. Mobile Apps
  7. Personal Digital Assistants like Siri, Cortana and OK Google

If you want to feature your business website on my show fill out the form and we will talk to you about your website and business on a future episode.

 

Episode 8 | 5 Things Your SEO Forgot About

the SEO Tear Down with Scott GombarEpisode 8 | 5 Things Your SEO Forgot About

I recently wrote a blog post about the 5 Things Your SEO Forgot & Why It’s Hurting Your Business.  In that blog post I discussed what SEO providers who are not staying current with best practices may be overlooking some things, what those things are and how to correct them.

I followed up with Episode 8 of the SEO Tear Down so here you go.

The 5 Things Your SEO Forgot About

  1. Other Blogs
  2. Engagement on your blog
  3. Fast Website
  4. Other Types of Content
  5. Keyword Variations

A lot of what goes into today’s SEO best practices is a result of artificial intelligence.  RankBrain accounts for around 15% of all Google Search results (according to Google) and we can only expect this to increase.  Therefore it is imperative that we adjust our thinking when it comes to SEO best practices.  Stay ahead of the curve and be prepared when the next foot drops.  Let me know what you think.

If you want to feature your website on the SEO Tear Down fill this form out and we will get you on a future episode.  The SEO Tear Down is live every Wednesday at noon.

 

SEO is for the people

5 Things Your SEO Forgot to Do, & They’re Hurting Your Business

Almost daily I am asked what a business owner or web designer do as it relates to SEO.  The truth is there is no one simple answer.  There are tons of guides out there including my own on-page SEO checklist.  Some of the guides are great and some not so much.

There are some things that SEOs are overlooking especially if they’re not staying up to date.  The SEO world evolves at a very rapid pace.  That leads me to this blog post.  Hope you find it useful.

  1. Share with Other Blogs-It is critical to have an ongoing content plan for your website (usually in the form of a blog) and most business owners and marketers know this. If your marketer doesn’t know this then stop reading right now and find a new marketer.What a lot of business owners and marketers miss is the opportunity to share that content to other blog sites.  Now this is the part where I get attacked for having duplicate content on multiple sites.  Yes, it is true that Google will only favor one site (usually the one with the most authority) for a piece of content but here’s how to navigate around that.Create an awesome blog post and add it to your site.  Now, wait a few days or weeks.  Check to see if Google has indexed it.  Checking to see if Google has indexed a page is very simple.  Use Google.com and search using the info search operator.

info:http://52.91.7.33/one-simple-step-eliminate-marketing-funnel-immediately/

info search operatorIf the blog post or page has been indexed Google will return a search result.  Now that you’ve confirmed your content is indexed you can add it to other blog platforms.  I am including a list of a few to get you started.  This is not an all-inclusive list and a quick Google search will reveal much more.

  • Medium
  • LinkedIn
  • Business2Community
  • Blogger

You should also look for industry related sites that will accept your content.  For example, I also add my blog posts to Inbound.org and Social Media Today.

  1. Develop Content That Encourages Engagement-This should seem like a no-brainer but it’s easier said than done. Again, having a blog is the first step but let me reintroduce you to RankBrain.  RankBrain is the artificial intelligence arm of the Google Search Algorithm.  RankBrain takes into consideration several items that were not considered on the Google SERP before.Create Engaging PostsOne of those things is engagement.  Engagement is simply the interactions that occur with your content.  This includes shares, comments, and likes.  It also includes page views and time spent on the page (meaning people read the content).How Do You Encourage Engagement?  Well, I am glad you asked.  Write content that doesn’t suck while thinking about your audience.  If your audience is not technically savvy as it relates to your industry then you have to talk to them in their language.

    Here’re More Ways to Encourage Engagement:

  • Ask questions
  • Ask for feedback
  • Using interesting images
  • Ask people to share (yes, it’s OK)
  • Use bullet points
  1. Make Your Website as Fast as Possible-I still believe it’s coming. Google will eventually make the next big algorithm update all about speed.  More and more people are browsing on mobile and we live in a very fast-paced world.  Even a few seconds can seem like an eternity in our instant gratification society.  People do not want to wait.  Your website needs to be fast.There is a ton of ways to increase the speed of your website.  First, check it using Google’s PageSpeed Insights to check for opportunities within your website.Google has already launched the Accelerated Mobile Project (AMP) so the first step would be to set this up on your website.  It’s quite simple if you’re using WordPress.  In short, AMP creates a stripped down version of your web pages and stores them on the Google servers for faster loading on mobile devices.

Side Note:  You should also set your site up for Facebook Instant Articles

Some other items that can speed up your site:

  • Minify CSS and HTML
  • Use as little JavaScript as possible
  • Optimize images
  • Don’t use the cheapest host/server you can find
  • Minimize the amount of external content that loads on your website
    Make Your Website Fast
  1. Other Types of Content-There is a lot being said about video lately. Furthermore, podcasts are on the rise so people are also consuming audio content.  I’ve talked about this before.  Different people consume content in different manners.  I personally prefer video/audio/written in that order.  I don’t like to read and usually when I do I skim.  With that being said I sometimes prefer to read or I am somewhere that I cannot use the volume.It is very easy to create video and audio content now.  A few years ago this was a huge undertaking and most business owners avoided it because of the cost, time commitment, and equipment requirements.  Today a laptop with a microphone, or a Smartphone with a microphone, goes a long way.  I have used both successfully and still do.My podcast series, Growth Success Radio, is done using a laptop and a microphone that was very inexpensive.  We record live using Huzza.io and then the content is uploaded to most major podcast platforms, YouTube and GrowthSuccessRadio.com.  I have also used my Smartphone to create short videos and screen capture software (Camtasia) to create tutorials to add to my content.Because people consume content in different ways you are more likely to get people to engage.  Images and infographics are also great pieces of content.  If your site is set up properly the images will be added when shared to social media, and this will encourage even more engagement.
  2. Keyword Variations-So much is made of keywords still and rightfully so. People still search using keyword phrases (long tail keywords).  Here’s a question for you.

How often do you try different variations of your search query before you find what you’re looking for?

Google recognized that this happens often and that in part is the reason for RankBrain.  RankBrain takes a searchers input and tries to identify the intent of the searcher.  In other words, you may enter “What Do I Do After a Car Accident” and Google might return “Personal Injury Lawyers” in your area.  RankBrain tries to return what it thinks you really meant to search for.

That means you should not be developing content with a single long tail keyword in mind.  You should be developing content with different variations of that long tail keyword.  If you download my on-page SEO checklist you will get a list of ways to check on those keyword variations.

An easy way to ensure you’re not focused on the single keyword/single post method is to just develop the content for your audience, not Google.  Google has stated this multiple times.  Don’t try to game the system, just write for your audience.  If you write content for the people who are reading it then you have already won.

SEO Is For The People

You may have heard that SEO is dead.  I have written about this as well.  SEO is not dead, it has just morphed into what it should have been all along.  You should no longer create an SEO plan for Google.  You should be creating an SEO plan for your intended audience.  After all, SEO is for the people!

SEO is for the people

Episode 7 | The Future of SEO in 2017

the SEO Tear Down with Scott GombarEpisode 7 | The Future of SEO in 2017

2017 is rapidly approaching so it only seemed logical that it was time to discuss the near future of SEO and what business owners need to look out for.  SEO evolves all the time.  The days of keyword stuffing and adding your website URL to every website possible no matter the relevancy or quality are gone.  Shockingly some website owners…and SEOs, are still using these methods.

Here are the 7 areas that we discussed during this episode of the SEO Tear Down:

  1. The ImportanIce of Social Content (Sharing)
  2. Videos Rule the Roost
  3. Mobile Optimization Becomes Critical
  4. Voice Search Functionality
  5. Content Aggregation Becomes Bigger & Badder
  6. Mobile Apps Continue to Grow
  7. Local SEO Dominates Your World

 

I found this infographic to use as a discussion point.  Thank You, Caliber Marketing

7 SEO Trends for 2017

 

the SEO Tear Down with Scott Gombar

Episode 6 | 4 SEO Strategies to Beat Your Competition

the SEO Tear Down with Scott GombarThis week we discussed a blog post I found about the 5 Best Ways to Beat Your Competition Using SEO.  After reviewing the article I discovered they only listed 4 methods but I analyzed them and provided additional information.  Here is a short synopsis:

 

  1. Know Your Competition:  When it comes to SEO you should know what your competition is doing and stay ahead of the game.  If you fall asleep at the wheel it’s easy for a competitor to leapfrog you.  If you’re doing everything right and staying ahead of the game and staying informed then you really won’t have to worry about it but if you (or your SEO person) slips you may find yourself looking up.
  2. Content is King:  I’ve probably written about Content Being King at least a half dozen times in the last 2 years so it’s no secret.  What some SEO people don’t tell you is that content comes in several shapes and forms and you should do your best to use all of them.
  3. Monitor Backlinks:  If you listened to me over the last few weeks or read this blog post then you know this is not AS IMPORTANT as it used to be but you should still do your due diligence.  Penguin 4.0 addressed link and now you are much less likely to be penalized.
  4. Keyword Planning:  Yes keywords are still relevant but not in the way they were 5 years ago, or even 5 months ago.  Research different variations of your keywords and use several.  Don’t use the one keyword, one content method of keyword planning.

I also talked briefly about a new Google AdWord type of campaign that will be rolling out.  Soon you will be able to create Click to Text Ads.  I will create a video on that as soon as I am able to.

Watch & Learn.  Remember, if you want your website to be featured on the SEO Tear Down then sign up here.

Episode 4 | 2 Things to Implement for Google’s Rankbrain

It’s all the rage…Google Rankbrain.  Wait, you never heard of it?  Ohhhh.  Well those of us that help businesses with SEO have been hearing about Rankbrain for a while now.  It was introduced to the Google core Algorithm a year ago and today accounts for 15-30% of all search query results.

Rankbrain returns search results based on what it thinks the searcher intended to search for, not the actual search query.  It uses Artificial Intelligence to return a result using a combination of things.  In other words, it’s supposed to mimic human search behavior.

In this episode of SEO Tear Down, I discuss what Rankbrain is, what it’s purpose really is and two things you should apply to your SEO Efforts today to continue a successful SEO program.  Believe it or not, the answers are quite easy.

  1. Don’t develop content for one keyword phrase
  2. Develop content for humans, not computers.

Watch & Learn.  Remember, if you want your website to be featured on the SEO Tear Down then sign up here.

 

 

Penguin 4.0 & What It Means To Your SEO Plan & Website Traffic

penguin 4-0 update and what it means to your SEOPenguin 4.0 Update to Google’s Search Algorithm

In case you haven’t heard yet Google is rolling out Penguin 4.0.  To you, that might not mean anything but to your website it might mean a heckuva lot.  I took to Facebook Live and Periscope to talk about it this week but I wanted to also share what the update to Google’s algorithm means to your SEO plan.

What is Penguin?

Penguin is an algorithm that focuses on back links.  Backlinks are links that point back to your website.  Penguin’s purpose was to ensure that backlinks were relevant, high quality and natural.  In December 2014 a lot of websites were severely penalized for having what Google deemed as spam back links.  Google told site owners that they would be able to recover if they made the necessary changes.  In other words, they would have to disavow low quality or spammy backlinks.

The problem is it took nearly two years for the next update.  Fast forward to September 2016 and Penguin 4.0 is being rolled out and site owners can finally recover from the penalties.  In reality, most site owners probably just built a new site.

[button color=”extra-color-3-tilt” hover_text_color_override=”#fff” size=”large” url=”http://52.91.7.33/managed-seo/” text=”Need Help With Your SEO? Get it NOW!” color_override=”” image=”fa-search”]

How Does Penguin 4.0 Affect My SEO Plan?

There are several major changes to the Penguin Algorithm.  Here is a list of the changes and how your SEO may be impacted by the changes.

    1. Penguin is now part of Google’s Core Algorithm. What that means is updates will no longer take years.  In fact, updates to Penguin will be more frequent.  Updates will address gray hat back linking, aggressive backlinking and PBNs.  If Google detects some spammy way of circumventing a natural building of your back linking it will update its algorithm.  This means that penalties and recoveries will be much quicker.
    2. Low-quality backlinks will no longer penalize an entire site. This part of the update is a little confusing.  In true Google fashion, the statement is not very clear.   I stated on both Periscope and Facebook Live that you would still get penalized but will be able to recover much quicker.  After further reviewing the changes it appears that you will not get penalized for low-quality backlinks.  The links themselves will be devalued which means they will have little effect on your website ranking or traffic.
    3. You may still be penalized. If you are participating in obvious attempts to farm back links then you will likely still be penalized.  Aggressive, Grey Hat/Black Hat methods may still experience penalties from Google.

This is right from the Google Blog

Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site. 

How Does This Apply to My SEO Plan?

  1. Continue to use ethical methods of link building as part of your SEO Management. Some ways to create quality back links include:
        Sharing content on Social Media
        Guest blogging on relevant, high-quality sites
        Asking! Ask to add your link to a relevant site
        Quality directories for your industry and local
  2. Monitor traffic and keyword ranking
        If traffic takes a dip or your keyword rankings drop check your back links on the Google Search Console and use the Google Disavow tool to remove any low-quality links
        Check your back links every few months to ensure there are not a lot of low-quality links and disavow anything that looks spammy
  3. If a deal looks too good it probably is. Anyone claiming they can get you to page 1 for a 1 or 2-word keyword phrase in a few days is selling you a bill of goods.  To that point, anyone who claims they can get 100s of backlinks for $5 in a few days is not going to do a good job of ensuring they are high-quality backlinks that are relevant to what you do.

penguin 4.0 Google Algorithm UpdateGoogle has taken steps to make the challenge of building backlinks a little less daunting.  The fear of one or 2 low-quality backlinks can be put to rest now.  Continue to practice ethical SEO and your website traffic and your business revenue will continue to grow.

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Episode 3 The Penguin 4.0 Show

the SEO Tear Down with Scott Gombar

This week we talked about the Penguin 4.0 update and what it means to your SEO efforts.  The penguin algorithm on Google focuses on backlinks.  The last update was in December of 2014, almost 2 years ago.  That means if you were penalized 2 years ago you were only able to remove those penalties with this update.

Penguin 4.0 will become part of the Google Algorithm and will not longer be a separate entity.  That means it will now be updated more consistently with the rest of the Google algorithm.

Things to keep in mind:

  • Penguin is now part of Google’s core algorithm
  • Penalties AND recoveries are now almost instant
  • Links from PBNs, Gret Hat Links, and Aggressive Link Building will be hit the hardest.
  • This is an ongoing, real-time update
  • Stay on top of backlinks and disavow low-quality backlinks immediately

If your business is interested in featuring your site on the SEO Tear Down then contact us and we will schedule you.