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Snapchat is About to go BOOM | Is Your Business Ready?

Using Snapchat For Business Branding And Growth

snapchat for brandingSnapchat is a way of sending messages to followers using videos or photos as the ‘snaps’. Snaps can be manipulated by using a range of filters and they are only available to be viewed for a short period of time, usually twenty-four hours.

Snapchat was launched in 2011. Statistics show that it has over one hundred million active daily users, sending out four hundred million snaps per day. In the United States, it is estimated that eighteen per cent of all social media users are using Snapchat. This figure jumps to thirty percent when only ‘millennials’ are taken into account. But, while over two thirds of Snapchat users fall into the eighteen to thirty-four age group, like Facebook, Twitter and Instagram before it, Snapchat is starting to be picked up by a wider demographic

In other words, this is a booming social network and marketers are beginning to latch on to Snapchat’s potential.

However, most marketers do not believe that buying advertising space on Snapchat is the way to go, at least not yet. Snapchat’s one drawback is a big one; according to many marketers is that it is impossible to target users in the way that you can with other social media platforms. And in digital marketing the ability to target and track is now taken as a given.

However; lack of ability to target customers does not mean anyone is dismissing Snapchat as a marketing option. There are other big opportunities for marketers with Snapchat, the biggest being that it is a great way to build and spread brand awareness. Rather than spend big dollars on buying advertising space, many brands are creating fun and innovative content for their customers and followers.

Snapchat and brand awareness

Brand AwarenessBrands are beginning to look at Snapchat as part of their social media marketing mix. It offers a different kind of brand awareness through the use of clever, fun and innovative content marketing campaigns.

Content marketers have found that they can use Snapchat to create engaging stories in a fun and innovative way. As mentioned above there is a range of filters and features available including: emojis, music and text– all available from within the Snapchat platform.

Because of the immediacy and self-imposed time-constraints, Snapchat has started to take off as an authentic social media platform that can make a strong impact and spread brand awareness in real-time.

Here are five ways you can use Snapchat to surprise and delight your audience/customers, while at the same time building and growing awareness for your brand.

  1. Real time access to live events

Why not give your social media audience access to your own live events as they happen?  Events such as unveiling a new product or service, announcements and even activities that your company supports or partners with are all prime examples of sharing opportunities. This is great for your audience, it is not seen as direct selling, but rather it is seen as inviting your friends to celebrate good news with you.

For example, do your partner with a local sports team? Why not Snapchat your team’s successes?

  1. Offer unique content

What if you offered your customers a sneak peek of your product or service before it became available on any other social media platform, or anywhere else for that matter?

One great example is fashion brands that have begun to use Snapchat to show their collections to followers before they hit the runway. This way they make their customers feel included in what is a very exclusive, secretive, even protective industry. This means that by the time the runway shows start their precious customers already have the inside running, like making them feel they are part of the team.

  1. Offer free stuff and other great customer benefits

Everyone loves a giveaway. As you probably already know, when you include a competition, promotion or giveaway in your newsletter, your customers are more likely to open the newsletters and engage with the content. So why not invite your customers to follow your Snapchat stories with the incentive of something free at the end?  It could be a straight giveaway, a two for one deal, or even a discount code for their next purchase. This is a great way to get your customers coming back for more.

  1. Take your customers ‘behind the scenes

share your story on snapchatShow your followers what goes on at the office – this will make them feel part of the family. Company milestones, warehouse tours, staff outings or even just profiling individual staff and their achievements – there are a million and one ways to do this and have fun with it. And best of all, it really adds personality to your brand.

  1. Snapchat gives influencers another way to spread the word about your brand

In the world of social media, influencers are the big guns who can help spread awareness of your brand beyond your traditional demographic. You may not be able to count famous celebrities amongst your influencers, but what about your partners? They will all have their own networks that you can tap into. What about complimentary brands—ones that you can work with to build awareness of both offerings?

Maybe your partners don’t yet have a Snapchat account but they can suggest that followers of their other social media networks—e.g. Facebook and Twitter—take a look at your Snapchats.

Your partners/influencers may in turn have some great idea for content that you can create together.

In conclusion

By using Snapchat for business branding and growth you will show your customers, and prospective customers that you are agile, friendly, approachable and innovative. You are playing in their space, not simply expecting them to come to yours.

At this point in time many marketers believe that Snapchat’s key marketing asset is about brand building and awareness as opposed to direct selling. Create great content, have fun with your customers and partners and above all, use Snapchat to build and spread awareness of your brand.

 

Content Development in Connecticut

How Promotional Products Encrease Brand Awareness

Many people including entrepreneurs do not realize that giving promotional products can be very powerful.  In fact, the homes of most consumers  are filled with promotional items from pens, mugs to kitchen appliances.  The best thing about household promotional gifts such as kitchen items is that they are very practical and that they help promote brand awareness.

There is a wide variety of household promotional gifts  and the task of choosing the right one can be a bit challenging among many entrepreneurs who want to improve brand awareness among their clients.  However, when choosing the right household promotional gifts, make sure that you choose items that are practical, compact and functional. Below are some examples of great household items like sewing kits and wooden cutlery sets that you can give to your clients.

Kitchen Items As Promotional Products

One of the most practical household promotional gifts are kitchen items. There are many items that can be given as promotional items and these include coffee mugs, kitchenware, wooden cutlery sets and even saucepans. When choosing the right household items for the kitchen, it is important that you give those that are unique, novel and something that your clients will have a use for on a daily basis.  Thus, giving out a cheese knife, a spoon measuring cup  or even a spice jar are great options.   Giving out kitchen tools to clients are great if you are running a grocery store or a meat shop. It is important that the promotional items that you give somehow reflect the type of business that you run.

Sewing Kits

Every household needs a kit for sewing.  The kit is used to make small repairs on wardrobes and they can be used to create small sewing projects. Although small, this particular kit is very versatile and useful and a home without one is really not a functional home. If you run a   craft shop or if you sell fabrics, then you can help promote your business  to your clients if you give out promotional gifts. One of the most common promotional gifts that you can give is a sewing kit. The kit should include sewing needles, a spool of thread, a thimble, scissors and several pins.

When giving out household promotional gifts, it is important that you give those that are functional  so that your clients will remember you thereby increasing the possibility of your business being patronized by them.

Brand the Business online and see it Bloom

It is the Digital Age and the impact of the Internet on business and market is there for all see – it cannot be ignored. You want to sell custom printed water bottles? What about Trade Show Marketing Services? The buyers are preferring to go online to gather in all the data about businesses rather than phoning or trudging and driving from place to place hunting for the right address. Thus if the business lacks a well-designed website that is functional then there is the risk of losing customers by the thousands. What should the website be like? It should be clear and easy to comprehend. It must also be kind on the eyes. Users should find it simple so that they can quickly hone in on the needed information. The visitors will gain confidence and trust only if they can connect with the website advertising your business. The users will want to know more. So let us see what makes the website tick and how the focus should be beamed.

Why is it that even after spending lavishly on posters, flyers and other advertisements you are not getting the attention you want? This is primarily because most people are out of tune with the print media. They prefer to browse online knocking on Google and Facebook rather than pouring over yellow pages and newspaper insertions. Web design is comparatively cheaper as well as easier. It’s a great way to attract customers and hike up revenue from sales without spending fortune on advertising and marketing. The excellent web graphics carry the message forcefully. The customer lingers on and flips through the profile presented on the website. For this the website has to be up to the mark. If not – the customers will not take the business to be a serious; they will not have the incentive to know more about services and items being offered. The website has to effectively use images combining it with colours and proper text for giving it a professional look while representing your business. The navigation to your website should be easy and customers can easily find what they hunt for. They would not like to roam about aimlessly trying to find out the necessary details.

Your products are following the latest trend in customizing everything from water bottles to T-shirts? Then take the help of a professional dealing with web designing. For this take the help of the Internet – something that is not difficult. You can hone in on web designers in the locality. For instance … is one of the best. The theme for your business should be clearly outlined. Today people do not like to waste time and energy going around but make all inquires online. The competition is stiff and here comes in the challenge of the eye catching website to pull in customers. Make them addicted to your site.

Advantages Of Online Marketing For Small Business

Since the internet has such a huge amount of users from all around the world, the chance to improve business’s overall success is much higher when a you decides to do online marketing. But by just going online doesn’t mean companies will enjoy success. On the internet millions of websites, with a proper internet marketing strategy are present, there is no way that your company’s website to gain the visibility it needs without having a good strategy. But there are many advantages of online marketing for small business if it is executed properly.

Online marketing offers the amazing advantage, some of the followings are : –

Large range of customers : – Bringing your business online means that your product is open for everyone to see. Of course , not every company wants to do business internationally, but those that do often see great success. If you able to work with customers from all over really you are increasing your business revenue. So if you want to take your business on the world wide, this is a better way for your business.

Available 24/7 : – When you have an offline business that there are works around 8 – 9 hours in a day. This type of business doesn’t allow for the maximum exposure. However you start business with internet marketing  your business is available 24/7. This means customers can order whenever they want and any time, also this allows for more sales and revenue.

It is cost effective : – Compare to print advertising and other traditional advertising methods to internet marketing , is far cheaper than other methods. In fact you can promote your products and services without spending money. This is possible by using some free internet marketing methods such as forum posting, content  writing, social bookmarking  etc. It offers a long lasting results unlike when you doing print advertising where you require to pay for each ad, online marketing can offer you with such permanent results.

Result oriented : – To beat the market competition, the best way you can target an audience. This is not possible when it comes to offline advertising. Most options in offline advertising are general and passive in nature. However this type of case not comes to the internet marketing, with the online marketing you can specify the audience to view your advertisements. Your advert can have a specific location, gender and age. This is certainly the most noticeable benefits of online marketing and also have the freedom to keep your business local or global.

Improve credibility : – The online marketing offers a greater platform to improve credibility. This is very simple because your site contains all the information potential clients should know about you. Your site will help you to evaluate your clients dependability by looking at their feedbacks.