Posts

6 Ways to build your personal brand you probably haven't thought of

6 Ways to Grow Your Brand You Haven’t Thought Of

6 Ways to build your personal brand you probably haven't thought ofIf you’re a business owner, solopreneur, even if you’re fresh out of college and trying to find a job, you’re probably aware your personal brand is sort of a currency that you need to have in what has become a digital-first world.

Most of us know to create a LinkedIn profile with a good headshot and completed profile (there are some of you out there that I need to talk to).  I would bet that most of you reading this have a Facebook and Twitter account, maybe even Google+, Instagram, and Snapchat.

There’s always more you can do.  Before we jump into what else you can do I want to offer a caveat.  You will want to be comfortable with the platforms you are currently using before jumping into another one.  I have talked to many business owners who try to dive into what I call the big 3 (Facebook, LinkedIn & Twitter) head first only to be overwhelmed and give up after a short while.  Managing these platforms for success is a lot of work and takes a lot of time.  Just keeping up with the constant changes on the social media platforms is time-consuming and energy sucking.  Become an expert on what you’re already using before moving on to the next one.

I want you to also keep something else to keep in mind.  Don’t waste your precious time on a platform if your ideal client is not there.  You may as well put an ad in the Yellow Pages.

[button color=”accent-color-tilt” hover_text_color_override=”#fff” image=”default-arrow” size=”medium” url=”http://52.91.7.33/audit/” text=”Free Marketing Assessment” color_override=””]

6 Ways to Grow Your Personal Brand You Haven’t Thought Of.

  1. Industry Specific Social Sites. Pretty much every industry has a social media site relevant to the industry.  Lawyers have Avvo (and a few others), Doctors have SERMO and others, and so on.  Spend enough time searching the internet and you will probably find a few for your industry.  You may even find a local or regional platform for your industry.Now that you have found an industry specific site add your information.  As with any other online profile make sure your information is complete and accurate.   Once you have added your information it’s time to participate.  It’s not enough to sit back and let the profile do the work.  You have to actively participate in conversations, share information and generally be social.Something to note here.  On industry specific sites there tends to be a lot of educational opportunities.  Use them.  If you’re not continually educating yourself on your craft then you are failing your clients.
  2. Quora is a question and answer site.  There are questions on the site that you probably would never consider, but there are questions on the site related to what you do.  Start an account on Quora and answer questions.  This will build your reputation as an expert in your field and in doing so will build your personal brand.I have set a goal for myself to either answer a question or ask a question every day on Quora.  This means I stay active, I am helping others and I am growing my brand.  I have gained a new audience as a result.  I even reconnected with an old client who wants to work with me again.
  3. Build Your Personal BrandLive Video. This one you may have thought of but if you’re like most you have hesitated to pull the plug.  I get it, you’re camera shy.  So am I but I co-host a weekly live video podcast series called Growth Success Radio, and I have been known to hop on a live video platform here and there.  It’s time to face your fear.Not sure what to say?  Talk shop, host a live Q&A session, interview another business owner related to your business or interview a client.  It doesn’t have to be an hour long epic video..in fact I would suggest you keep it short and sweet if you can.There’s a reason Twitter, Facebook, LinkedIn, Google & soon Pinterest have live streaming capabilities.  People are hooked and interested.  There’s something about live video that excites people.  It’s easy to do and once you get going you will be hooked on streaming.
  4. Blogging. Wait, I know to blog.  I have tons of blog posts on my site.   Yes, you probably do but where else have you blogged?  Where have you shared your content besides Facebook and Twitter?  Many of the industry specific sites allow you to blog as well.  Share your blog post to those sites.  After it’s been live for a few weeks share it to LinkedIn Pulse.I have shared blog posts to Business2Community and received hundreds of shares and many new connections as a result.  If you don’t spread your wings you can’t soar.  A quick Google search will reveal numerous places to blog or share your blog.  Try to stay within your niche for business purposes.I usually suggest staying away from controversial topics but I just blogged about one, partially because I was asked and partially because it sort of relates to what I do.
  5. Volunteer. This one is so easy to do its surprising more business owners don’t do it. Find a way to volunteer your services or donate your products.  Don’t do this just to grow your brand.  Do this because it’s the right thing to do, it’s a responsibility.Lawyers volunteer their time to answer questions.  Doctors volunteer to help people who can’t afford medical care.  Restaurant owners donate food to shelters and soup kitchens.  You should be doing your part, and in doing so you will grow your brand.I help 2 non-profits with their web, advertising, and marketing needs.  I am also a Rotarian.  As a Rotarian, I am the Social Media Chair for my chapter.  I am also a baseball coach (although part of the reason I coach is because I wanted to coach my son).   Trust me when I tell you there are a million ways to volunteer.
  6. Genuinely Care.  Gary Vaynerchuk said it best.  The Best Marketing Strategy Ever: Care.  The best marketing strategy ever: Care Gary Vaynerchuk

There you have it.  6 steps you can implement today to grow your personal brand.  I hope you find this useful.  I would love to hear if you have another way to grow your personal brand that I didn’t include.  Let me know and I will add it to the post.

[button color=”accent-color-tilt” hover_text_color_override=”#fff” image=”default-arrow” size=”medium” url=”http://52.91.7.33/audit/” text=”Free Marketing Assessment” color_override=””]

 

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text.

Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

Here is an example using fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals.

Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word.

The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand.

One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.

Social Media ROI

Factors To Be Considered In Graphic Designing

Graphic designing has become one of the greatest communication means of media. It is widely used to create various images , concepts and themes. It works in order to create a certain look that can generate appeal. At the same time, it must effectively correspond with the concept it was based on.

Graphic design involves the formation or exploitation of photos, colors and all the elements that make up a great composition. Some of the most popular applications of graphic designing includes – website designing, newspaper and magazine layouts, print advertisements and so on.

It works in order to create an exclusive look for what purpose it is being used. Print media are the most exposed and immersed industries that deal with graphic designs. These companies offer products and services that are all motivated by a superior design quality.

There are a number of factors to consider in graphic design if it has to work well in this business.

Color Consistency

Color is a combination of art and knowledge. It’s essential that its use throughout the design shouldn’t be like an afterthought. The random use of color is a disturbance, so the use of color should be steady and consistent. The main purpose behind the use of color should be the projection of both clarity and consistency.

The Use of Graphic Elements

The amount of graphic elements that used for the design also affects its quality. The size and solidity of these elements must be perfectly balanced for a successful descriptive design. If your company web page or even the page of your corporate catalog contains a collection of elements with varied sizes and shapes, there is a chance that the design will appear messy and cluttered. In such cases, a perfect balance will be difficult. On the contrary, the minimal use of the elements ensures that distribution is just right, and the page looks great.

Organization of Elements

A perfect graphic design is being made of certain elements. The use of Line, Direction, Shape, Size, Texture and Color determines the visual disposition of the design. For example, The perfect organization of these elements in a website ensures that it is not only easy on the eyes but also come out well planned.

Lastly, Graphic design with great creativity and style can truly stand alone. South East Asian countries like – Bangladesh, India, Nepal, Pakistan is doing very well in this industry. Due to having a comparatively cheaper service charge, many European countries are taking their service regularly.

Brand the Business online and see it Bloom

It is the Digital Age and the impact of the Internet on business and market is there for all see – it cannot be ignored. You want to sell custom printed water bottles? What about Trade Show Marketing Services? The buyers are preferring to go online to gather in all the data about businesses rather than phoning or trudging and driving from place to place hunting for the right address. Thus if the business lacks a well-designed website that is functional then there is the risk of losing customers by the thousands. What should the website be like? It should be clear and easy to comprehend. It must also be kind on the eyes. Users should find it simple so that they can quickly hone in on the needed information. The visitors will gain confidence and trust only if they can connect with the website advertising your business. The users will want to know more. So let us see what makes the website tick and how the focus should be beamed.

Why is it that even after spending lavishly on posters, flyers and other advertisements you are not getting the attention you want? This is primarily because most people are out of tune with the print media. They prefer to browse online knocking on Google and Facebook rather than pouring over yellow pages and newspaper insertions. Web design is comparatively cheaper as well as easier. It’s a great way to attract customers and hike up revenue from sales without spending fortune on advertising and marketing. The excellent web graphics carry the message forcefully. The customer lingers on and flips through the profile presented on the website. For this the website has to be up to the mark. If not – the customers will not take the business to be a serious; they will not have the incentive to know more about services and items being offered. The website has to effectively use images combining it with colours and proper text for giving it a professional look while representing your business. The navigation to your website should be easy and customers can easily find what they hunt for. They would not like to roam about aimlessly trying to find out the necessary details.

Your products are following the latest trend in customizing everything from water bottles to T-shirts? Then take the help of a professional dealing with web designing. For this take the help of the Internet – something that is not difficult. You can hone in on web designers in the locality. For instance … is one of the best. The theme for your business should be clearly outlined. Today people do not like to waste time and energy going around but make all inquires online. The competition is stiff and here comes in the challenge of the eye catching website to pull in customers. Make them addicted to your site.

Properly Position a Brand to Gain Optimal Benefits

Unless one has a clear notion of the underlying concepts of brand identity design, it is difficult to understand the true significance of it. For the common man, this can be best described as the logo of a company that enables a business organization or a product manufacturer to garner and generate the popularity that it should attain.By means of using unique visual elements an effective brand design a logo focuses on building up brand loyalty and create a kind of reputation that helps the brand to chisel a unique identity for itself.

Effective brand design can actually breathe life to a particular product or an organization. As the market gets increasingly competitive with every passing day brand value and recognition have now become more important than ever. Companies are practically leaving no stones unturned to design and develop strategies that will provide them with a robust identity. In order to make a particular product stand out in a market that is crowded with myriad of alternatives there is a number of different aspects that you are required to consider along with understanding the fundamentals of brand identity design and the target market.

Along with developing a proper brand identity positioning a product in its niche market is another factor that determines the success it can achieve in the market. Defining the final market where the product will be finally placed is of utmost importance and this is done based on analysis of the product itself and its feasibility in context with the contemporary society. Understanding the ideal targets and their psychology are other factors that are considered proper and effective brand positioning. Distribution of free samples for collecting specific information about any particular product or service and analysis of customer feedback also play defining role in designing and implementation of an effective brand positioning strategy.

A brand positioning strategy is considered successful only if it can generate the intended response from the target audience. It also requires to b unique for every unique product and must also be distinctive in nature to make a product get noticed and stand out from its competing products that are also available in the market. Every brand positioning strategy must focus on making a particular brand or product grow in significance and also to become irreplaceable in the market.

Without going into the complications brand positioning strategies can be classified into three basic categories, positioning, repositioning, and depositioning of a product or a company. Positioning a product in its niche market is called positioning for the success of a strategy a product is often required to be repositioned for the best the of the results. While these two methods focus more on making a product more suitable to enter a competition, depositioning a brand or product actually changes the very nature of the competition and helps the product to be positioned in a market; where it enjoys a better chance of success. The price of the product and identifying the underlying benefits also play a defining role in the designing of a brand identity and brand positioning.