Online Reputation Management 

Your reputation is everything in business.  What people are saying about you not only impacts your business but impacts your Google Rankings.

A negative review can seem like the end of the world for some businesses but it doesn’t have to be.  A negative reputation can be disastrous for a business. Refusal to address either says a lot about a business as well.

Reputation and Review Management has become an essential part of a business’ operations plan. It is also an increasingly more important component of your SEO strategy.

Of course, Google factors reviews left on your Google My Business page into your search rankings.  Many SEO providers don’t know that Google also uses reviews on your own site and on other third party sites like Facebook, Yelp, and Yahoo.  Furthermore, Google compares the reviews on your site to those on third-party sites for accuracy, ultimately favoring those on third-party sites.  In other words, adding fake reviews to your site will negatively impact your search ranking.

Scott Gombar SEO can help.

online reputation management in CT

What Is Your Brand’s Online Reputation?

90% of consumers check online reviews before visiting a business

2/3 of all purchase decisions are influenced by online reviews

74% of consumers say a positive online review makes them trust a business more

Online Reputation Management

How We Do It

  1. Comprehensive Audit.  We run a comprehensive audit of your online reputation.  We check for negative reviews on multiple third-party sites and Google My Business.  We review your site to ensure that reviews on the web are consistent with reviews on your site.
  2. Proactive Online Reputation Management. LSG proactively monitors your brand’s online reputation for changes and inconsistencies.  We proactively work to add new reviews and mentions of your business to the Google index.
  3. Reactive Online Reputation Management. Unfortunately, negative reviews happen.  We work with you to address negative reviews and mentions (rather than to ignore them like most businesses do).  Even if the negative mention is not a true review, it’s important to address it correctly.

Why Does My Brand’s Online Reputation Matter?

If it isn’t already obvious why let’s look at a couple of examples where it could impact your business:

  • You just submitted a large proposal to a potential client.  They do a quick Google search on your reputation.  What will they find?
  • You want to sell your business.  A negative reputation will drive the selling price down if you can sell it at all.
  • A potential partnership deal surfaces, one that will be very lucrative.  What will your reputation say to the potential partner?

Online Reputation Management should be a core component of your business and SEO strategy.  Is it?