Google My Business
If you want your business to be found on Google Maps or in the Google Local Pack you need to have it set up on Google My Business.
We’ve all searched for pizza or Chinese food, or an auto repair shop, or pretty much anything on Google. Google returns 3 types of results. The first section is for ads (AdWords), the second section is known as the 3 pack or the local pack, and then the third section is the organic search results.
The Google 3 Pack section includes a map of the local listings, reviews, and other information about the business. The important factor is that it only shows 3 results on the Google Search Results Page.
Getting your business to show up in the top 3 of the Google Local Pack can prove to be challenging but our team knows that it takes. Let us set your Google Business Listing up and/or manage your location(s) on Google Business.
Google gives you 3 opportunities to shine on the first page of Google, not counting the not always displayed knowledge graph. The 3 opportunities are in order from top to bottom:
- Google AdWords
- Google Local Pack
- Google Organic Results
With AdWords, you obviously will need to spend money purchasing ads, and it’s HIGHLY recommended that you work with a Certified Google AdWords specialist. The AdWords platform can be intimidating and the smallest mistake can cost you thousands of dollars.
Organic results take a lot of blood, sweat, and tears. Organic also requires a very intimate knowledge of the Google Algorithm, Rankbrain and Google AI. The algorithm averages almost 2 updates per day. You also need to optimize your site for Bing and Yahoo.
The Google Local Pack is the quickest way to show up on the first page of Google locally, as long as your information is accurate, current and you are utilizing the features of Google My Business. Reviews are an important component of Google My Business but not the only feature your business should be utilizing.
Now imagine occupying all 3 spots on the first page of Google for relevant searches on your business! That is the ultimate goal of Scott Gombar Local Search & SEO. We get the ball rolling and keep it rolling. The momentum gains over the weeks and months of our efforts will be worth the efforts & resources.