FAQs – What is SEO?

What is SEO?

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is an art but it’s also highly technical.  SEO is the process of optimizing your website and related properties to make it easier for search engines like Google and Bing to find your site, and ultimately for your intended audience to find your site using search engines.

Understanding what the search engines are looking for to help your website rank for relevant content and applying that knowledge to your website has become more challenging because of things like machine learning and voice search.  SEO experts have had to adapt or die, and many have died.

Working with a website’s code, content and meta information as well as off-site items, analyzing the results of your work and then adjusting to improve is all a part of the SEO process.  All these things combined improve your search results in Google, Bing, & Yahoo.

Local SEO involves a few extra steps to optimize your business’ presence on the internet.  Creating and optimizing Google My Business and Bing Places as well as other web properties is necessary to improve your local presence.

SEO is not just about Google or Bing.  Other search engines include Amazon, YouTube, Facebook and Pinterest.  Your website should also be prepared to receive qualified traffic from these sources as well.

SEO also includes social signals from the major social media platforms like Twitter and Facebook (there are lots more).  Social signals are a part of how Google determines if your website is relevant for the searcher’s query and intent.

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