FAQs – What is Bounce Rate & Why is it Important for SEO?

What is Bounce Rate and Why is it Important?

Bounce rate is the number of website visitors who leave your site after visiting one page versus those that visit another page on your website.  It is measured in percentage.

This metric is very important because it indicates how relevant your web page is to the search query performed by the visitor.  If the web page content or website, in general, is not what the site visitor is looking for then they will often leave the page.  Other reasons for a high bounce rate can include:

  • Slow loading website
  • Not mobile friendly
  • Redirects
  • Pop-Ups
  • Not engaging

Google uses Bounce Rate as an indicator of relevancy.  Relevancy is a key factor in the Google Search Algorithm.  While Google has not implicitly stated that bounce rate can impact your search rankings it is a safe bet that high bounce rates could negatively impact your Google search rankings.

There are scenarios where a high bounce rate is acceptable.  For example, a landing page will naturally have a higher bounce rate.  Some industries also have a higher bounce rate than others.  Generally speaking a bounce rate of 60% or lower is considered good.

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