Facebook Pages for Business | Changes Are Coming

I have posted several times on my Facebook Page that changes are coming to the format of the Facebook Business Page.  Let’s talk about what some of those changes are and how they might impact you.

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As evidenced on the Facebook for business page there are some changes coming.   Facebook is going for a more streamlined look and improved analytics (insights).   They are using feedback that was provided to them by page admins and implementing them with a new cleaner looking page design.  So what does that mean to you?

Facebook Page Improvements in 2014

1.  Improved Insights-Hopefully you are using insights.  If you’re not using them then shame on you.   Facebook will include improved insights and easier access to them from the page.   To the right of your cover photo to the insights will be shown.  They will include the number of ads running, page likes, post reach and notifications for the current week.

Clicking on the insight of interest will bring you to a page displaying more information to the related insight.  The improvements to insights will prove to be very useful in developing your brand on Facebook.

2. Streamlined Posts-Your posts will now be single column, making it easier for page followers to view your posts.  I don’t know about you but I always found the current layout to be a little annoying.  It was sometimes hard for the laymen Facebook user to tell which posts were the most recent.  The new look is much cleaner and easier to navigate.

3.  Left Side Info-The left column will include business information including a map, your hours of operation, contact information and photos/videos.  Again this makes it much easier for followers of your page to navigate to more information about your company.  Easy access to videos is a nice addition if you are including videos as part of your digital marketing plan (and you should be).

4.  Admin Links-Links to Activity, Insights and Settings are placed on the top left of the page now.  It’s a little cleaner as well since there is not as much noise getting in the way of the links that may be most important to Page Admins.   In addition, on the top right there will be a link to build audience will bring you to ads manager.  Advertising campaigns have also been improved but we will discuss that at a later date.

5.  Pages to Watch-One really cool addition to the new Facebook Pages for Business  is the Pages to Watch feature.  Using Pages to Watch you can select pages similar to your business page for the purpose of comparing their results to yours.  I have always been of the mindset that it is important to know what your competitors are doing.  This feature makes it very easy to keep up with the Jones.

Using the overview tab of the insights page you will see key insights of how the Pages to Watch are performing.  You will also have a posts tab which will show you the past week’s most engaging posts for the Pages your watching.  Not only does that help you keep up to date with your competition (or industry leaders) but it also may help you develop your own marketing plan further.

The addition of Pages to Watch is probably what I look forward to most.  Having insights on other pages performance, as well as improved insights on your own pages performance should go a long way to maximizing your reach.

6.  Custom Tabs & Apps-They’re going away…sort of.  The tabs that we have grown accustomed to will no longer be customizable.  In fact Facebook will only include Timeline, About, Photos, Videos and More.  They will follow the standard Facebook design of a white background with Black/Blue text.

However, Facebook will allow you to add apps to your page.  They will be displayed in the left column where your business information is.  There is not a lot of information on how this will work with 3rd party providers yet but Facebook did say at launch you will not be able to change the order.   Changing the order of the Apps is planned for release later.

When will I see the changes?

The short answer is I don’t know.  Facebook is rolling the changes out little by little.  Some pages have already converted to the new format while others are still waiting.  It’s anyone’s guess at this point.  I personally manage 7 pages and none of them have changed to the new layout yet.

All you can do is sit and wait in anticipation.  In the meantime, if you have any questions feel free to reach out to me.

What do you think of the changes to the Facebook Pages for Business?  Do you have questions?  I’d love to hear your feedback.

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