Face to Face Marketing
It still matters
In this day and age we have so many avenues to market and advertise our business, and many business opportunities on the internet that it is easy to forget the human side of business and human interaction. However it is probably still very important to meet and get to know people on a personal level. People are more likely to conduct business with you if they get to know you and learn to trust you first. Word of mouth is still a very powerful tool and there is no easier way to do this than to meet people….face to face.
Interacting with people via social media, email and text is efficient and convenient but it is also hard to develop a personal relationship that involves a level of trust if you never get to hear the person’s voice or see the person’s face. Not to mention the numerous scams that are perpetrated via the internet all the time will have many scared to conduct financial transactions without first meeting the person..and rightfully so.
Where do I start?
There are lots of ways to find individuals and groups wishing to gather and meet face to face. One very popular way is meetup.com. Using meetup you can find groups with similar interests that meet on a regular basis to discuss those interests. The is a wide range of groups with very diverse topics and meetup types.
You can also find groups on Facebook that meet however you are more likely to find something of interest on meetup.
Another option is to join the local chamber of commerce or networking group in your area. BNI is a popular group for some people. BNI charges a yearly fee and some groups have strict rules about attendance and leads but they usually let you visit once or twice before you are asked to make a financial commitment. BNI only allows one member of each business type per group so if you’re a plumber and there is already a plumber in the group they will not allow you to join. However there is usually at least one BNI every few towns.
The local Chamber of Commerce allows competing businesses to join but also has lots of resources to help businesses develop their customer base. The busier chambers offer several types of meeting opportunities throughout the month so it is usually fairly easy to get out to meet people.
Finally you can always create your own group. Find a few individuals who would like to gather on a regular basis and grow the group using word of mouth or one of the aforementioned methods.
So get out there and work on your face to face marketing. People still like human contact and don’t always want to sit behind a computer or tablet. Remember to be confident and don’t make the conversation about yourself, let the other person talk. Follow up with the people you meet and possibly arrange a one on one meeting to learn more about each other and what you do. Have fun but not to much fun. We encourage all of our clients to meet and get to know people.