Episode 6 | 4 SEO Strategies to Beat Your Competition
This week we discussed a blog post I found about the 5 Best Ways to Beat Your Competition Using SEO. After reviewing the article I discovered they only listed 4 methods but I analyzed them and provided additional information. Here is a short synopsis:
- Know Your Competition: When it comes to SEO you should know what your competition is doing and stay ahead of the game. If you fall asleep at the wheel it’s easy for a competitor to leapfrog you. If you’re doing everything right and staying ahead of the game and staying informed then you really won’t have to worry about it but if you (or your SEO person) slips you may find yourself looking up.
- Content is King: I’ve probably written about Content Being King at least a half dozen times in the last 2 years so it’s no secret. What some SEO people don’t tell you is that content comes in several shapes and forms and you should do your best to use all of them.
- Monitor Backlinks: If you listened to me over the last few weeks or read this blog post then you know this is not AS IMPORTANT as it used to be but you should still do your due diligence. Penguin 4.0 addressed link and now you are much less likely to be penalized.
- Keyword Planning: Yes keywords are still relevant but not in the way they were 5 years ago, or even 5 months ago. Research different variations of your keywords and use several. Don’t use the one keyword, one content method of keyword planning.
I also talked briefly about a new Google AdWord type of campaign that will be rolling out. Soon you will be able to create Click to Text Ads. I will create a video on that as soon as I am able to.
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