the SEO Tear Down with Scott GombarThis week we talked about how Google determines who ranks higher for keywords, or why your keyword ranking has dropped.  There are over 200 ranking factors for Google but we only had time for about 8.  Here are some of the things to look for:

  • Is the Keyword in the URL?
  • Is the Keyword on the web page a few times?
  • Is the Keyword in the title?
  • Is the Keyword in the meta description?
  • Do images on the page have the keyword in the alt/title tags?
  • How old is the domain?
  • How long was the domain registered for?
  • Is the content up to date?
  • Engagement? Is the content being shared or commented on (not by spam)?
  • Is the content relevant to the website?
  • Is the content written with the audience in mind?
  • Are their high-quality backlinks to the web page?
  • Page Speed. Mobile. Amp (Google claims Amp is not a ranking factor..yet).

We also discussed what you should ask when deciding on an SEO for your website.

Beyond searching for a good SEO on the internet here’re a few things to consider:

  • Do they develop content around SEO and is it up to date?
  • Do they have a reputation? Will they offer references?
  • Reviews
  • Will they explain to you how they handle SEO?

These are some of the questions you can ask. If the SEO promises to get you to number 1 on Google within a short period of time run away, far away. While it is possible it is not likely without trying to game the system and that could cost you in the long run.

Another trick you can use. Go to WHOIS Search, Domain Name, Website, and IP Tools and see how long they own their domain. Any good SEO will purchase their domain for multiple years.

Lastly, even after they are done run an audit on your site to be sure they did everything they said they would do. It’s not hard to find a free audit service. I have one on my site.Free Digital Marketing Audit | Scott Gombar

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