Episode 4 | 2 Things to Implement for Google’s Rankbrain

It’s all the rage…Google Rankbrain.  Wait, you never heard of it?  Ohhhh.  Well those of us that help businesses with SEO have been hearing about Rankbrain for a while now.  It was introduced to the Google core Algorithm a year ago and today accounts for 15-30% of all search query results.

Rankbrain returns search results based on what it thinks the searcher intended to search for, not the actual search query.  It uses Artificial Intelligence to return a result using a combination of things.  In other words, it’s supposed to mimic human search behavior.

In this episode of SEO Tear Down, I discuss what Rankbrain is, what it’s purpose really is and two things you should apply to your SEO Efforts today to continue a successful SEO program.  Believe it or not, the answers are quite easy.

  1. Don’t develop content for one keyword phrase
  2. Develop content for humans, not computers.

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  1. […] RankBrain is Google’s Machine Learning portion of their algorithm.  RankBrain attempts to determine a searchers intent when displaying search results in the Google Search Results Page.  RankBrain uses engagement to help it determine if a result is relevant to the searchers intent.  Google continues to utilize RankBrain more over time. […]

  2. […] it’s easier said than done. Again, having a blog is the first step but let me reintroduce you to RankBrain.  RankBrain is the artificial intelligence arm of the Google Search Algorithm.  RankBrain takes […]

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