It’s all the rage…Google Rankbrain.  Wait, you never heard of it?  Ohhhh.  Well those of us that help businesses with SEO have been hearing about Rankbrain for a while now.  It was introduced to the Google core Algorithm a year ago and today accounts for 15-30% of all search query results.

Rankbrain returns search results based on what it thinks the searcher intended to search for, not the actual search query.  It uses Artificial Intelligence to return a result using a combination of things.  In other words, it’s supposed to mimic human search behavior.

In this episode of SEO Tear Down, I discuss what Rankbrain is, what it’s purpose really is and two things you should apply to your SEO Efforts today to continue a successful SEO program.  Believe it or not, the answers are quite easy.

  1. Don’t develop content for one keyword phrase
  2. Develop content for humans, not computers.

Watch & Learn.  Remember, if you want your website to be featured on the SEO Tear Down then sign up here.

 

 

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  1. […] RankBrain is Google’s Machine Learning portion of their algorithm.  RankBrain attempts to determine a searchers intent when displaying search results in the Google Search Results Page.  RankBrain uses engagement to help it determine if a result is relevant to the searchers intent.  Google continues to utilize RankBrain more over time. […]

  2. […] it’s easier said than done. Again, having a blog is the first step but let me reintroduce you to RankBrain.  RankBrain is the artificial intelligence arm of the Google Search Algorithm.  RankBrain takes […]

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