It’s all the rage…Google Rankbrain. Wait, you never heard of it? Ohhhh. Well those of us that help businesses with SEO have been hearing about Rankbrain for a while now. It was introduced to the Google core Algorithm a year ago and today accounts for 15-30% of all search query results.
Rankbrain returns search results based on what it thinks the searcher intended to search for, not the actual search query. It uses Artificial Intelligence to return a result using a combination of things. In other words, it’s supposed to mimic human search behavior.
In this episode of SEO Tear Down, I discuss what Rankbrain is, what it’s purpose really is and two things you should apply to your SEO Efforts today to continue a successful SEO program. Believe it or not, the answers are quite easy.
- Don’t develop content for one keyword phrase
- Develop content for humans, not computers.
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