Posted September 28, 2016 | by Scott Gombar | in Penguin, Podcast, SEO

Episode 3 The Penguin 4.0 Show

the SEO Tear Down with Scott Gombar

This week we talked about the Penguin 4.0 update and what it means to your SEO efforts. The penguin algorithm on Google focuses on backlinks. The last update was in December of 2014, almost 2 years ago. That means if you were penalized 2 years ago you were only able to remove those penalties with this update.

Penguin 4.0 will become part of the Google Algorithm and will not longer be a separate entity. That means it will now be updated more consistently with the rest of the Google algorithm.

Things to keep in mind:

Penguin is now part of Google’s core algorithm
Penalties AND recoveries are now almost instant
Links from PBNs, Gret Hat Links, and Aggressive Link Building will be hit the hardest.
This is an ongoing, real-time update
Stay on top of backlinks and disavow low-quality backlinks immediately

If your business is interested in featuring your site on the SEO Tear Down then contact us and we will schedule you.

Tags: Backlinks, Google+, Penguin, Penguin 4.0, SEO

About author Scott Gombar

Scott Gombar has spent over 20 years in the technology world. At the turn of the millennium, he was the owner of a company that promoted and managed local musicians & artists. He often found himself creating websites and online profiles for the artists to help promote them and their performances. After leaving the music industry he worked several years in different industries where he would contribute to those company’s web presence. He also coached many people on internet assets and related topics.

For seven years Scott owned and ran TechsRUs; a technology support company. No matter how many times he tried to focus on the IT side of the business he was continually pulled to helping others with their websites and digital strategy. He also learned through trial and error how to market TechsRUs using the internet, and became quite good at it. Through all his attempts he gave TechsRUs the look and feel of a large corporate IT Support company while maintaining the mentality of a local small business.

Scott has over 15 years of SEO & Local Business Growth Strategy. He practices only white hat methods of SEO & Local Search. He is a Google Certified Partner & Hubspot Inbound Certified.