Digital Update May 16, 2016
Another week has passed and it wouldn’t be a complete week without a couple thousand changes in the digital world. Alright, maybe I am exaggerating….a little. There were some pretty big changes and some surprising news this week, and one change a lot are not even aware of yet.
Google has quietly increased the length of their title tags to approximately 70 and their meta descriptions to potentially 278 characters. That might not seem like a lot but that means that you may be able to get 1 or 2 extra words in the title tag of your page. For the meta descriptions that is an increase from 160 characters to 278. That’s quite a jump.
If you’re wondering what in the world I am talking about here is an image to explain further. In this example you don’t see the extended characters for the title tag or meta description. It does not seem to happen in all searches but more likely in this case is the site developer used short title tags and meta descriptions. You should always use as much real estate as you can when it comes to Google so use all characters wherever possible.
Facebook has partnered with DigitasLBi to create a live Morning Show using Facebook Live of course. The show will be similar to other morning shows in that there will be news, weather, recipes and workouts.
The show is going to be called Rise and Shine, and will air 3-5 times a week. The show will be displayed on a brand’s Facebook page, in the timeline and in..you guessed it, Messenger. Look for more on using Facebook Messenger for marketing, and in general, in the near future.
While Twitter owned Periscope has seemingly started to become irrelevant (I’ll probably get some hate mail on this statement) Facebook looks to take live streaming to the next level. Challenging the status quo of packaged television is certainly one way to do that. I am excited for the future possibilities.
In what was probably my favorite piece of news this week Twitter announced they would not count links and pictures towards the 140 character limit in a tweet. If you use Twitter then you know the pain of tweeting something with a link and an image only to have to edit your text to make everything fit..sometimes making your tweet harder to understand.
There had been talk of Twitter increasing or even removing the character limit of a tweet. Many long time Twitter users (including myself) were not happy with that plan. Not counting links and pictures towards the character limit is a much better idea.
I saw an interesting stat last week. Twitter’s own research revealed that only 2% of active Twitter users switched back to the chronological timeline after Twitter changed their timeline to a relevancy based feed.
Instagram has made some cosmetic changes to their platform. While there is nothing earth shattering it’s worth noting that the icon is now a pink/orange/purple background with the same camera icon. They’ve also made the platform a little cleaner.
It’s worth noting a couple of other things about Instagram. I wrote a couple months ago that Instagram was going to move to a relevancy based timeline similar to Facebook. While I have heard that some accounts were moved mine has not so it has not rolled out to everyone yet, if it ever will.
Also worth noting is the increase from 15 second to 60 second videos on Instagram. This happened a few weeks ago but I did not have an opportunity to write or talk about it.
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