You know you are getting new visitors to your website because Google Analytics says so. You are using Google Analytics right? Anyway, now you are wondering how can I reach out to those that have already visited my website once? How can I get them to come back or communicate with them another way?
Well beyond using your CTA buttons and engaging people on your website you could use Facebook Website Custom Audiences (WCA). What’s that you ask? Well I am happy you did. Here’s a quick video explaining how to set it up using Facebook’s Power Editor.