Google Authorship

Strategic Use of Images in Search Engine Optimization

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When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused?…
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Google now discounts all reciprocal links

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For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links…
Google Authorship

SEO Keyword Research: Plurals vs. Singulars

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When performing SEO keyword research, it is more strategic to include the plural version of keywords than the singular form. This concept provides greater flexibility and more opportunity for search traffic. Search algorithms have evolved…