Blog Posts about Internet Search by Scott Gombar

Episode 10 Two SEO Hacks You Can Crush Your Competition With

the SEO Tear Down with Scott GombarEpisode 10 Two SEO Hacks You Can Crush Your Competition With

I wrote a blog post about an SEO hack that you can use (ethically) to increase traffic by 95% (or in some cases 200-300%).  I discovered some other hidden benefits to this SEO hack so that was the focus of this weeks episode.  Then I remembered that I wanted to talk about another SEO hack that I have used successfully several times now.

The first SEO hack involved repurposing existing website blog.  Read the blog post here to learn more about what I did and what the results were.

The second SEO hack involved your domain purchase and keyword strategy.  Basically if you research your long tail keywords before domain purchase you can get a domain with exact match keywords.  I have successfully ranked #1 within a few days on all major search engines.  I launched a new site 6 days ago with the same strategy and so far I am number 15 on Google, and number 1 on Yahoo and Bing.

I also talked about Google separating their index into 2 indexes.  One for mobile and one for desktop.  What will that mean to your business and website.

Can I build SEO friendly websites on Wix?  You can but you don’t get access to everything you need to win the SEO battle.

 

Episode 9 | 7 SEO Trends That Will Dominate 2017

the SEO Tear Down with Scott GombarThis week I reviewed an article on Forbes “7 SEO Trends That Will Dominate 2017“.  I also received a question during the show.

What is the most important aspect of SEO currently?

I spent some time on the answer.  Content is still the most important part of SEO but not quite the way it was even a few years ago.  Keep the focus on developing content (of all types) for your audience.  Make your content engaging and unique.  Use all types of content in your plan (Video, Audio, Blog).

Here are the 7 SEO Trends the article talked about:

  1. The Increased Importance of AMP
  2. Creating Deeper Content
  3. Artificial Intelligence/Rankbrain
  4. Personal Branding
  5. User Experience/UX
  6. Mobile Apps
  7. Personal Digital Assistants like Siri, Cortana and OK Google

If you want to feature your business website on my show fill out the form and we will talk to you about your website and business on a future episode.

 

Episode 8 | 5 Things Your SEO Forgot About

the SEO Tear Down with Scott GombarEpisode 8 | 5 Things Your SEO Forgot About

I recently wrote a blog post about the 5 Things Your SEO Forgot & Why It’s Hurting Your Business.  In that blog post I discussed what SEO providers who are not staying current with best practices may be overlooking some things, what those things are and how to correct them.

I followed up with Episode 8 of the SEO Tear Down so here you go.

The 5 Things Your SEO Forgot About

  1. Other Blogs
  2. Engagement on your blog
  3. Fast Website
  4. Other Types of Content
  5. Keyword Variations

A lot of what goes into today’s SEO best practices is a result of artificial intelligence.  RankBrain accounts for around 15% of all Google Search results (according to Google) and we can only expect this to increase.  Therefore it is imperative that we adjust our thinking when it comes to SEO best practices.  Stay ahead of the curve and be prepared when the next foot drops.  Let me know what you think.

If you want to feature your website on the SEO Tear Down fill this form out and we will get you on a future episode.  The SEO Tear Down is live every Wednesday at noon.

 

SEO is for the people

5 Things Your SEO Forgot to Do, & They’re Hurting Your Business

Almost daily I am asked what a business owner or web designer do as it relates to SEO.  The truth is there is no one simple answer.  There are tons of guides out there including my own on-page SEO checklist.  Some of the guides are great and some not so much.

There are some things that SEOs are overlooking especially if they’re not staying up to date.  The SEO world evolves at a very rapid pace.  That leads me to this blog post.  Hope you find it useful.

  1. Share with Other Blogs-It is critical to have an ongoing content plan for your website (usually in the form of a blog) and most business owners and marketers know this. If your marketer doesn’t know this then stop reading right now and find a new marketer.What a lot of business owners and marketers miss is the opportunity to share that content to other blog sites.  Now this is the part where I get attacked for having duplicate content on multiple sites.  Yes, it is true that Google will only favor one site (usually the one with the most authority) for a piece of content but here’s how to navigate around that.Create an awesome blog post and add it to your site.  Now, wait a few days or weeks.  Check to see if Google has indexed it.  Checking to see if Google has indexed a page is very simple.  Use Google.com and search using the info search operator.

info:http://52.91.7.33/one-simple-step-eliminate-marketing-funnel-immediately/

info search operatorIf the blog post or page has been indexed Google will return a search result.  Now that you’ve confirmed your content is indexed you can add it to other blog platforms.  I am including a list of a few to get you started.  This is not an all-inclusive list and a quick Google search will reveal much more.

  • Medium
  • LinkedIn
  • Business2Community
  • Blogger

You should also look for industry related sites that will accept your content.  For example, I also add my blog posts to Inbound.org and Social Media Today.

  1. Develop Content That Encourages Engagement-This should seem like a no-brainer but it’s easier said than done. Again, having a blog is the first step but let me reintroduce you to RankBrain.  RankBrain is the artificial intelligence arm of the Google Search Algorithm.  RankBrain takes into consideration several items that were not considered on the Google SERP before.Create Engaging PostsOne of those things is engagement.  Engagement is simply the interactions that occur with your content.  This includes shares, comments, and likes.  It also includes page views and time spent on the page (meaning people read the content).How Do You Encourage Engagement?  Well, I am glad you asked.  Write content that doesn’t suck while thinking about your audience.  If your audience is not technically savvy as it relates to your industry then you have to talk to them in their language.

    Here’re More Ways to Encourage Engagement:

  • Ask questions
  • Ask for feedback
  • Using interesting images
  • Ask people to share (yes, it’s OK)
  • Use bullet points
  1. Make Your Website as Fast as Possible-I still believe it’s coming. Google will eventually make the next big algorithm update all about speed.  More and more people are browsing on mobile and we live in a very fast-paced world.  Even a few seconds can seem like an eternity in our instant gratification society.  People do not want to wait.  Your website needs to be fast.There is a ton of ways to increase the speed of your website.  First, check it using Google’s PageSpeed Insights to check for opportunities within your website.Google has already launched the Accelerated Mobile Project (AMP) so the first step would be to set this up on your website.  It’s quite simple if you’re using WordPress.  In short, AMP creates a stripped down version of your web pages and stores them on the Google servers for faster loading on mobile devices.

Side Note:  You should also set your site up for Facebook Instant Articles

Some other items that can speed up your site:

  • Minify CSS and HTML
  • Use as little JavaScript as possible
  • Optimize images
  • Don’t use the cheapest host/server you can find
  • Minimize the amount of external content that loads on your website
    Make Your Website Fast
  1. Other Types of Content-There is a lot being said about video lately. Furthermore, podcasts are on the rise so people are also consuming audio content.  I’ve talked about this before.  Different people consume content in different manners.  I personally prefer video/audio/written in that order.  I don’t like to read and usually when I do I skim.  With that being said I sometimes prefer to read or I am somewhere that I cannot use the volume.It is very easy to create video and audio content now.  A few years ago this was a huge undertaking and most business owners avoided it because of the cost, time commitment, and equipment requirements.  Today a laptop with a microphone, or a Smartphone with a microphone, goes a long way.  I have used both successfully and still do.My podcast series, Growth Success Radio, is done using a laptop and a microphone that was very inexpensive.  We record live using Huzza.io and then the content is uploaded to most major podcast platforms, YouTube and GrowthSuccessRadio.com.  I have also used my Smartphone to create short videos and screen capture software (Camtasia) to create tutorials to add to my content.Because people consume content in different ways you are more likely to get people to engage.  Images and infographics are also great pieces of content.  If your site is set up properly the images will be added when shared to social media, and this will encourage even more engagement.
  2. Keyword Variations-So much is made of keywords still and rightfully so. People still search using keyword phrases (long tail keywords).  Here’s a question for you.

How often do you try different variations of your search query before you find what you’re looking for?

Google recognized that this happens often and that in part is the reason for RankBrain.  RankBrain takes a searchers input and tries to identify the intent of the searcher.  In other words, you may enter “What Do I Do After a Car Accident” and Google might return “Personal Injury Lawyers” in your area.  RankBrain tries to return what it thinks you really meant to search for.

That means you should not be developing content with a single long tail keyword in mind.  You should be developing content with different variations of that long tail keyword.  If you download my on-page SEO checklist you will get a list of ways to check on those keyword variations.

An easy way to ensure you’re not focused on the single keyword/single post method is to just develop the content for your audience, not Google.  Google has stated this multiple times.  Don’t try to game the system, just write for your audience.  If you write content for the people who are reading it then you have already won.

SEO Is For The People

You may have heard that SEO is dead.  I have written about this as well.  SEO is not dead, it has just morphed into what it should have been all along.  You should no longer create an SEO plan for Google.  You should be creating an SEO plan for your intended audience.  After all, SEO is for the people!

SEO is for the people

Episode 7 | The Future of SEO in 2017

the SEO Tear Down with Scott GombarEpisode 7 | The Future of SEO in 2017

2017 is rapidly approaching so it only seemed logical that it was time to discuss the near future of SEO and what business owners need to look out for.  SEO evolves all the time.  The days of keyword stuffing and adding your website URL to every website possible no matter the relevancy or quality are gone.  Shockingly some website owners…and SEOs, are still using these methods.

Here are the 7 areas that we discussed during this episode of the SEO Tear Down:

  1. The ImportanIce of Social Content (Sharing)
  2. Videos Rule the Roost
  3. Mobile Optimization Becomes Critical
  4. Voice Search Functionality
  5. Content Aggregation Becomes Bigger & Badder
  6. Mobile Apps Continue to Grow
  7. Local SEO Dominates Your World

 

I found this infographic to use as a discussion point.  Thank You, Caliber Marketing

7 SEO Trends for 2017

 

Episode 4 | 2 Things to Implement for Google’s Rankbrain

It’s all the rage…Google Rankbrain.  Wait, you never heard of it?  Ohhhh.  Well those of us that help businesses with SEO have been hearing about Rankbrain for a while now.  It was introduced to the Google core Algorithm a year ago and today accounts for 15-30% of all search query results.

Rankbrain returns search results based on what it thinks the searcher intended to search for, not the actual search query.  It uses Artificial Intelligence to return a result using a combination of things.  In other words, it’s supposed to mimic human search behavior.

In this episode of SEO Tear Down, I discuss what Rankbrain is, what it’s purpose really is and two things you should apply to your SEO Efforts today to continue a successful SEO program.  Believe it or not, the answers are quite easy.

  1. Don’t develop content for one keyword phrase
  2. Develop content for humans, not computers.

Watch & Learn.  Remember, if you want your website to be featured on the SEO Tear Down then sign up here.

 

 

Penguin 4.0 & What It Means To Your SEO Plan & Website Traffic

penguin 4-0 update and what it means to your SEOPenguin 4.0 Update to Google’s Search Algorithm

In case you haven’t heard yet Google is rolling out Penguin 4.0.  To you, that might not mean anything but to your website it might mean a heckuva lot.  I took to Facebook Live and Periscope to talk about it this week but I wanted to also share what the update to Google’s algorithm means to your SEO plan.

What is Penguin?

Penguin is an algorithm that focuses on back links.  Backlinks are links that point back to your website.  Penguin’s purpose was to ensure that backlinks were relevant, high quality and natural.  In December 2014 a lot of websites were severely penalized for having what Google deemed as spam back links.  Google told site owners that they would be able to recover if they made the necessary changes.  In other words, they would have to disavow low quality or spammy backlinks.

The problem is it took nearly two years for the next update.  Fast forward to September 2016 and Penguin 4.0 is being rolled out and site owners can finally recover from the penalties.  In reality, most site owners probably just built a new site.

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How Does Penguin 4.0 Affect My SEO Plan?

There are several major changes to the Penguin Algorithm.  Here is a list of the changes and how your SEO may be impacted by the changes.

    1. Penguin is now part of Google’s Core Algorithm. What that means is updates will no longer take years.  In fact, updates to Penguin will be more frequent.  Updates will address gray hat back linking, aggressive backlinking and PBNs.  If Google detects some spammy way of circumventing a natural building of your back linking it will update its algorithm.  This means that penalties and recoveries will be much quicker.
    2. Low-quality backlinks will no longer penalize an entire site. This part of the update is a little confusing.  In true Google fashion, the statement is not very clear.   I stated on both Periscope and Facebook Live that you would still get penalized but will be able to recover much quicker.  After further reviewing the changes it appears that you will not get penalized for low-quality backlinks.  The links themselves will be devalued which means they will have little effect on your website ranking or traffic.
    3. You may still be penalized. If you are participating in obvious attempts to farm back links then you will likely still be penalized.  Aggressive, Grey Hat/Black Hat methods may still experience penalties from Google.

This is right from the Google Blog

Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site. 

How Does This Apply to My SEO Plan?

  1. Continue to use ethical methods of link building as part of your SEO Management. Some ways to create quality back links include:
        Sharing content on Social Media
        Guest blogging on relevant, high-quality sites
        Asking! Ask to add your link to a relevant site
        Quality directories for your industry and local
  2. Monitor traffic and keyword ranking
        If traffic takes a dip or your keyword rankings drop check your back links on the Google Search Console and use the Google Disavow tool to remove any low-quality links
        Check your back links every few months to ensure there are not a lot of low-quality links and disavow anything that looks spammy
  3. If a deal looks too good it probably is. Anyone claiming they can get you to page 1 for a 1 or 2-word keyword phrase in a few days is selling you a bill of goods.  To that point, anyone who claims they can get 100s of backlinks for $5 in a few days is not going to do a good job of ensuring they are high-quality backlinks that are relevant to what you do.

penguin 4.0 Google Algorithm UpdateGoogle has taken steps to make the challenge of building backlinks a little less daunting.  The fear of one or 2 low-quality backlinks can be put to rest now.  Continue to practice ethical SEO and your website traffic and your business revenue will continue to grow.

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accelerated mobile pages Google AMP

Google AMP & It’s Impact on Your Website

Google Makes More Changes to Speed Up the Web

What Is Google AMP, and What is the Impact to Your Business Website?

My last blog post was about Google AdWords eliminating ads on the right side of your search page. Well Google has made another change to Google Search that will impact site owners. It’s called Google AMP.  AMP is short for accelerated mobile pages.  AMP is an open-source initiative that allows Google to show optimize pages that will load instantly from the Google search engine. Here’s what site owners need to know.

Google launched AMP in the last week or so. The idea is when you search for something on using the Google Search Engine, Google will show the accelerated mobile pages before they show any other pages on the Internet. This is good and bad news for most of us.  The good news is if you are prepared for and have taken the necessary steps to make sure that your web pages are amplified (get it AMPlified) and you verify that this is working then you will not move up the Google Search Results for some of the queries related to your website.  Conversely if you have not taken care of ensuring that your website is taking advantage of AMP then you reap the rewards.  

Standard Web Page vs AMP on Scott Gombar

Left side is this blog post without AMP. The right side is the same post with AMP.

From what I have gathered there is no plan to penalize websites that are not using Google AMP but if other sites do and yours does not then you may see your competitors leap frog over your site in the Google Search Results.

With that being said there’s a few things you should understand.  I’m going to try to keep this in in terms that are not very technical so that everybody can understand. If your web page comes up on a Google search as an accelerated mobile page and the user that performed the search clicks on the link it will not take them to your website.  It will actually take them to a version of your website that is now stored on Google servers. In the past if you searched for something on Google, you would click on it and be taken to an external website not on a Google server. With amp these pages are going to be stored on a Google server so that’s important to know. I’m still researching on how they plan to provide analytics for these pages so there will be more on that. I’m actually running amp now to see how things look and work as a result of using AMP.  There will be a follow up post to this one.

If your site is using WordPress (as my site is) then there’s good news. There is a plugin called AMP that you can install in Wordpress.  It will automatically add an extension for your blog posts however it will not add it to your web pages.  This means your  pages will not have the amp extension but your blog post will be able to be found on Google’s new search results with AMP.

So what is Google’s intention with Accelerated Mobile Pages?  It is simple really.  Google wants to speed up the internet for mobile devices.  If you have ever tried to load a large website on your mobile device you’ve probably noticed that some of them will take a while to load.  Even those sites that are optimized for mobile may take a little while to load.  AMP basically strips down your webpages removing code that will slow down your web pages and provides an optimized link to the content without all the extra stuff.  As an example when I post blog entry  there will be an AMP version of this post on my website and if you type / amp end of the URL you will see that version of the web page.  I mentioned in blog post a while back that Google’s next step after their algorithm update that essentially made it a priority to make your website mobile friendly that they’re next algorithm update would involve the speed of your website.  If you have unnecessary things, for example you’re using several different analytics providers that means you have JavaScript code for all the different analytics providers. You’re going to want to try to eliminate some of that because Google is trying to speed up the web. Some steps you can take include:

  • create optimized images
  • remove JavaScript that you don’t need
  • make sure your code is compliant

accelerated mobile pages Google AMPTo get a complete list of the necessary steps to speed up your specific website you can log into Google Search Console.  There you can get pointers on how to speed up your website and take the necessary steps to do so.  If you feel the actions needed to speed up your site are above your knowledge of web development I would strongly encourage you to hire someone to take care of the items needed.  I did say almost a year ago that Google’s next algorithm major algorithm update would have to do with the speed at which a website loads and now you’re  starting to see signs of that with the accelerated mobile project and I anticipate more coming down in the future.  It’s probably best to get started on removing unused or irrelevant items from your website now.  After all, it will provided a better user experience and ultimately that is what Google is trying to accomplish.

That’s all I have for you on this blog post on AMP.  There has been some information floating around the internet over the last week or so.  I shared some other blog posts on AMP, just check out my Twitter (@scottgombar). I think it’s critical that you understand the plan is to speed up the internet, speedup how websites load on mobile devices and that’s really the important thing to understand.  I know it can be a hassle whenever a major Google update is released.  Now you have to go through and make sure your website is compliant.  Just remember it is about the user experience.  In this case Google is looking for ways to have content load “instantly” on mobile devices.  If you made the change over to a mobile friendly site last year (or if you have been mobile friendly all along) then this update will be an easy one.   If you have any questions/comments 203-806-0736 or info@52.91.7.33.

Frustrated at Google

Are You Making a Big Mistake With Google?

CT Social Media ExpertThe face of search is Google.  It still is today and it shows in the metrics.  Nearly 70% of all search queries take place on Google but you may be making a huge mistake by putting all your eggs in the Google basket?

Consider this.  You’re the passenger in a car.  The driver says I’m hungry and could go for some Chinese food.  You’re not in an area you’re familiar with when it comes to restaurant options.  What do you do?

Today many people ask Siri, Cortana or Google using a voice search.  Unless you’ve been under a rock you know that iPhones have a large share of the smartphone population.  This means that when an iPhone user uses Siri to perform a search they may not be using Google for their search results…a decrease in their search dominance.

With one example you can see that the face of search is evolving.  However, it goes so much further than that.  There are numerous ways to for things now.  Let’s cover a few.

Google Search Alternatives

Voice Search on Your Smart Phone-As a mentioned earlier many smart phone users will use Siri, Cortana or Google to perform a voice search from their phone.  Obviously if you’re using an Android then you’re still using Google to search but if you use Siri or Cortana you can change the default search engine.  Keep in mind that a large share of the smart phone market belongs to Apple so Siri is used often to perform a search.

siriYouTube-The second biggest search engine today is YouTube.  Yes, I know it’s owned by Google but it is still a different platform.  Many people use YouTube to find how to videos, DIY videos, entertainment and much more.

Facebook-Do I need to go into details?  Facebook is by far the largest social media platform on the planet.  That means people are searching for things.  They’re looking up people, businesses and asking questions and so much more.  Facebook has been developing their search functionality for years in an effort to be the face (pun intended) of the internet.

Pinterest-Pinterest has a very large audience of women.  That means that when it’s time to look for recipes, clothes, shoes, home décor and things often associated with women they may be using Pinterest before going to Google or Facebook.  I smell opportunity for blue collar businesses!

Bing, Yahoo, Ask-Some of the other search engines.  I say some because there are more.  These are the more popular ones.   Bing has been chipping away at Google for years but has gained very little ground.  Can you guess what the default search engine is for Cortana?

LinkedIn-It’s where the professionals go.  If I want to find information on a business owner, sales person or solopreneur LinkedIn is the default search engine.  If you’re a business owner not on LinkedIn there’s a good chance you’re hurting your business.  It’s not enough for you to be on LinkedIn though.  Your company should also have a presence on LinkedIn.

People also use LinkedIn for Job Search.

Reddit, Digg, Delicious-These are social bookmarking sites.  Essentially they’re another way to share content.  However many people on the internet use these to “discover” the web.

Twitter-Twitter as a platform has a large number of users but also may have the largest number of idle or abandoned accounts.  However that is changing as people who once ignored their Twitter accounts are suddenly seeing the value thanks to Periscope and Blab.  Twitter has also introduced moments in an attempt to keep people on the Twitter platform.  Searching hashtags (#) started on Twitter and it’s still a relevant search mechanism today..on most social media platforms.  Twitter search is used in large part to discover currently relevant conversations.

In fact Google recognized Twitter’s popularity and partnered with them.  Tweets are now indexed on Google…..again.

green-twitteriTunes-Speaking of conversations..iTunes is currently the most popular place for Podcasts.  If you’re seeking information on a particular topic and you think a podcast on the way to work or a meeting might be the perfect way to gain knowledge then you’re likely searching on iTunes.   Google is going to add podcasts to Google Play in 2016 but for now its iTunes or a plethora of 3rd party podcast submission sites.

About(.com)-says they are the largest source for expert content on the internet.  You can get questions answered, and find resolutions to some of your problems.  There is also Quora which is a social platform that basically does the same thing.

Yelp, YP, Angies List and others-These are local directories, and there are hundreds.  Generally speaking there are probably 5-10 high quality local directories.  The rest are largely ignored by marketers and most businesses.

Industry Specific Social Media Platforms-Just about every industry has their own platform to participate on.  For example Avvo is a platform for attorneys while Bigger Pockets is one for Real Estate Investors.  If you’re looking for a business or person in a specific industry there’s likely a resource for it.

There is a ton of other ways to search the internet for information.  This is by no means an exhaustive list.

The Madness

Frustrated at FacebookOne thing I do want to point out is Google does index most of these sites and directories as well.  That means if you take to Google to look for something then it may show up on the first page in one of the aforementioned sites.  However you won’t always find what you’re looking for that way.  If you’re like me then when you search on Google you probably ignore the directories and social sites in most cases.

You’re probably wondering why a Google Certified Partner would write a blog post to talk about other ways to search the internet.  Well, there is a method to my madness.  Yes it’s true I am a Google partner and some would even call me an expert.  However it’s important to understand the changing landscape of search for your business.

I would be remiss if I didn’t bring up all the options as they exist today, and in the future.  I can compare this to the SEO companies that still practice link spamming and keyword stuffing.  These methods today will hurt you, but five years ago they worked.  It was wrong to do these things but it worked if you wanted to rank on Google.  Today your site probably doesn’t exist if you haven’t updated your methods.

I have always looked to the future to ensure that my clients and my business are prepared.  Clients are listed on local directories, all of the major search engines, relevant social media platforms and anywhere that will work for their business…even iTunes in some cases.

SEO is not just optimizing for Google.  It’s optimizing for the user.  Google recognized this about 5 or 6 years ago.  So should your marketer or SEO provider.

 

Guaranteed number one on Google?

This is a touchy subject for me so I will just spit it out. If an internet marketer is promising first page results on Google’s organic (free) search using broad terms like real estate or attorney then run and run fast.

Number 1 on GoogleThe truth is it takes time, research, not so broad keywords and even some luck to obtain first page results using just Google’s organic search. Even after getting on the front page Google may change their algorithm and push your website back again.

That is why it is called search engine optimization. It is not a set it and forgets it deal. The results have to be evaluated repeatedly, and often optimized again to achieve the desired results.

Granted Google is not the only method of getting your brand or product out to the world wide web but it is the most relevant with some sources estimating that Google accounts for over 3/4 of all searches. Other search engines such as Bing and Yahoo use similar algorithms which means you will have to follow the same methodology. While some of the smaller search engines such as AOL and Ask use Google for their search results.

The truth is there is a lot of work involved in achieving positive results using SEO. There is not a quick fix and no one can guarantee you the top spot with broad search terms…..except Google! Do your due diligence before and research before jumping into a search campaign or partnering with an internet marketing firm.

So do you want promises that can’t be kept or someone who will get the job done properly?  Let me know!