Make Yourself the Expert

So You Want to Grow Your Business? 5 Tips to Becoming An Expert!

Make Yourself the Expert

Make Yourself the ExpertIt’s a very competitive business world and you’re trying to get ahead in it.  How do you go about doing that?  Your competition is aggressive, or has been around a while..or both.  What do you do to get a foot hold in your arena?  How do you stay competitive?

One method is to make yourself the expert.  Making yourself the expert can seem like a daunting task but before you just brush this idea off remember people tend to want to work with experts. Why wouldn’t you want to work with an expert?  So I’ve come up with 5 tips to help make you more of the expert in your area of…well…expertise.

  1. Podcasts-being able to participate in podcasts to share your business model, what you do to help others and show a little of your personality is a great way of getting your name out as an expert.  It can prove to be a little difficult to get involved in podcasts at first but keep at it and eventually someone will invite you to participate in a podcast.

    Once you participate in one you’ll soon find others are inviting you to be interviewed on their podcast shows.  You may also consider starting your own podcast show and exchanging podcast interviews with other shows.

  1. Speaking Engagements-Similar to podcasts, speaking engagements give you an opportunity to display your knowledge of your subject matter. Speaking engagements will undoubtedly be the hardest to come by but once you are able to get a few speaking engagements you will see the business start rolling in.

    Try looking for industry specific groups to speak at, even if it’s for 15 minutes.speaking engagements as a method of making yourself more of an expert  Joining a local BNI will afford you the opportunity to speak a couple times of year in front of people you are already comfortable with.  Local Chamber of Commerce’s will also have opportunities for their members to speak.

    Speaking is also very difficult for some people.  They say the number one fear for people is the fear of public speaking.  I would recommend trying smaller, familiar groups before venturing out into the cold, cruel world.

  1. Blogging-A little easier to get going than podcasts or speaking engagements because there is little dependence on others to set it up. Blogging is a critical part of your digital marketing plan but it is also important to have a blog to share your knowledge.

    Blogging is usually a part of your website used to write content about your expertise and related areas.
    I strongly encourage you to include a blog as part of your marketing plan, but also to display your level of knowledge about your business.

  1. Helping Others-Very easy to do but so few business owners are willing to help others when it comes to sharing ideas and knowledge relevant to their business. I have always found that the business owners who do well in business are those that are willing and ready to educate potential clients.

    Helping others should be part of your lifestyle.  Charitable contributions are the right thing to do.  It should also be part of your business lifestyle as well.  Helping others at no cost, or adding a perceived value to your product or service is good business sense.

    I routinely give out advice or offer small services without charge.  This helps show your expertise in your field, and also creates a spirit of good will with other business people.

  1. 11 Professionals on WhiteNetworking-Get out there and get to know people. The more people become familiar with you the more they’re likely to recognize you as an expert.  People want to do business with people they know, like and trust.

    Networking is a good way to potentially establish contacts that have their own podcasts, or can help with finding speaking engagements.  Networking also gives you the opportunity to help others.

In Short, become the expert in your field will go a long way in the marketing of your business.  It will take time and a lot of effort to get going but once you get going the benefits will be abundant.

Who Elected You Thought Leader?

What is a Thought Leader?

What-Is-A-Thought-LeaderThe new buzz word is Thought Leader.   Well, that’s one of many new buzz words.  I am starting to see a lot of social media profiles where the user claims to be a thought leader.   What does it mean to be a thought leader, and is that enough?

A thought leader is someone who’s views and opinions on a subject are said to be authoritative.  That means that you are the subject matter expert and people look to you for answers on that subject.  That would seem to eliminate all the self-proclaimed thought leaders right away.  Who made you the authority on a subject, especially something as broad as small business or marketing?  All of the sudden your 17 twitter followers (10% of which are spam) have elected you the thought leader on a subject?  This seems a little pretentious to me.

How does one go about becoming a thought leader?  Is there an election process?  I’d like to throw my hat in the ring, heck I am constantly thinking about stuff.

Just read my other blog posts and you will see I am often rambling about this or that.  This only happens when I have time to put pen to paper so to speak.  In reality, it’s fingers to keyboard but you get the drift.  There is so much more that I don’t blog or write about.  My mind is constantly wandering, thinking of how things could be better in different aspects of my life…and others.

Forbes says that it’s truism that thought leaders tend to be the most successful individuals or firms in their respective fields.   Well if that’s true then I should be the most successful CT Inbound Marketer.  I don’t believe I am..well not yet.  I find it hard to believe that a thought leader with little following is the most successful individual in their respective field.  In fact, to be a leader don’t you have to have followers?

A Thought Leader Among Men/Women

What if I told you I know of a thought leader who was recently hired at a large corporate firm because he was considered a thought leader?  You’d probably say that’s awesome, that just proves Forbes point and we should all strive to be thought leaders.  Well, whatA Thought Leader if I told you that the thought leader was fired months later because he failed to put any of his thoughts into action?  Oh, now I have your attention.

You see being a thought leader is cool, especially if you were not self-appointed but it’s not enough.  You have to act on your thoughts as well.  You have a great idea, a great course of action or steps to improve an existing plan and that’s awesome but it does no good if you’re not putting those thoughts into action.  The best-laid plans are useless unless you are prepared to, and do execute.

It’s kind of the reverse of acting without thinking.  You know what kind of trouble people get into when they act without thinking first.  It’s usually not very pretty.  Occasionally it’s downright ugly.   Well, thinking without action probably won’t become ugly (unless you get fired for it) but it’s essentially the same thing.  At least if you act without thinking you just might accomplish something.  A thought leader who doesn’t act will just portray someone who does nothing.

Do Something

The point of this brief but necessary post can be summed up with two words..Do Something.  I would not say I am the smartest man in business but I believe I can hold my own.  I have made mistakes but isn’t that how we learn?  I know, it’s cliche.  I am constantly thinking, looking for new and interesting solutions.  I love challenges, especially the challenges where everyone tells me it cannot be done.  I thrive on the “impossible”.

I put it all into action.  I do something.  And that’s the point I am trying to make.  Being a thought leader without action is the same thing as doing nothing.  It’s not enough to be a thought leader.

What are your thoughts on this?  Put your thoughts into action and let me read them!

Do Something