Make Yourself the Expert
It’s a very competitive business world and you’re trying to get ahead in it. How do you go about doing that? Your competition is aggressive, or has been around a while..or both. What do you do to get a foot hold in your arena? How do you stay competitive?
One method is to make yourself the expert. Making yourself the expert can seem like a daunting task but before you just brush this idea off remember people tend to want to work with experts. Why wouldn’t you want to work with an expert? So I’ve come up with 5 tips to help make you more of the expert in your area of…well…expertise.
Podcasts-being able to participate in podcasts to share your business model, what you do to help others and show a little of your personality is a great way of getting your name out as an expert. It can prove to be a little difficult to get involved in podcasts at first but keep at it and eventually someone will invite you to participate in a podcast.
Once you participate in one you’ll soon find others are inviting you to be interviewed on their podcast shows. You may also consider starting your own podcast show and exchanging podcast interviews with other shows.
Speaking Engagements-Similar to podcasts, speaking engagements give you an opportunity to display your knowledge of your subject matter. Speaking engagements will undoubtedly be the hardest to come by but once you are able to get a few speaking engagements you will see the business start rolling in.
Try looking for industry specific groups to speak at, even if it’s for 15 minutes. Joining a local BNI will afford you the opportunity to speak a couple times of year in front of people you are already comfortable with. Local Chamber of Commerce’s will also have opportunities for their members to speak.
Speaking is also very difficult for some people. They say the number one fear for people is the fear of public speaking. I would recommend trying smaller, familiar groups before venturing out into the cold, cruel world.
Blogging-A little easier to get going than podcasts or speaking engagements because there is little dependence on others to set it up. Blogging is a critical part of your digital marketing plan but it is also important to have a blog to share your knowledge.
Bloggingis usually a part of your website used to write content about your expertise and related areas.
I strongly encourage you to include a blog as part of your marketing plan, but also to display your level of knowledge about your business.
Helping Others-Very easy to do but so few business owners are willing to help others when it comes to sharing ideas and knowledge relevant to their business. I have always found that the business owners who do well in business are those that are willing and ready to educate potential clients.
Helping others should be part of your lifestyle. Charitable contributions are the right thing to do. It should also be part of your business lifestyle as well. Helping others at no cost, or adding a perceived value to your product or service is good business sense.
I routinely give out advice or offer small services without charge. This helps show your expertise in your field, and also creates a spirit of good will with other business people.
Networking-Get out there and get to know people. The more people become familiar with you the more they’re likely to recognize you as an expert. People want to do business with people they know, like and trust.
Networking is a good way to potentially establish contacts that have their own podcasts, or can help with finding speaking engagements. Networking also gives you the opportunity to help others.
In Short, become the expert in your field will go a long way in the marketing of your business. It will take time and a lot of effort to get going but once you get going the benefits will be abundant.