In today’s world of gadgets, mobility and instant information CEOs should embrace the use of the social media. With billions of people around the world connected to social media, and numerous customers, employees, investors and suppliers connected to the same networks, the easiest and most convenient way for CEOs to connect and interact with these key people would be through the social media. Here are the top six benefits to a CEO using these networks:
STRENGTHENS THE BRAND:
Essentially, a CEO who is connected to social media acts as an opinion leader. Whenever someone wishes to gather more information, a standard practice before making a purchase these days, they will undoubtedly search out the CEOs social media profiles. As a result, a CEO’s presence on these networks can help potential clients build a degree of trust for the company they wish to interact; in doing so the company would strengthen its overall performance.
When a CEO of a company joins social media, followers, clients and subscribers of that company are able to put a face to the person behind the brand. Humanizing the company by putting a face on it helps to build confidence amongst its audience of customers, vendors and other people tied to the company. Once this has been established, the CEO can create better and more concrete relationships with the company’s investors, employees, customers and etc.
HELPS WITH CRISIS MANAGEMENT:
Social media is the ultimate tool to use in crisis management. This is because so many investors, customers and employees rely on social media as their main source of timely company news. For instance, in case of a crisis, long before a meeting is called, or a print publication is made, the CEO can take to social media and issue a statement to answer questions, clarify statements and speak directly to his/her audience, and not through the media. In doing so, both the CEO and brand demonstrate a high level of transparency, honesty and caring – something that everyone affiliated with the brand desires.
Speaking directly to an audience, rather than allowing the media to act as a gateway gives the CEO the appearance of transparency. Additionally the media often puts their own spin on press releases and interviews, often convoluting the intended message.
SOCIAL MEDIA IS THE IDEAL CHANNEL OF COMMUNICATION:
Unlike a typical corporate environment where the flow of communication is downward (from the CEO to the subordinates), in social media, the CEO also gets a chance to listen to what everyone else has to say. As a result the flow of information is balanced and open dialogue is established. To a CEO, and to a brand, this information is priceless. If well implemented the communication and community built on social media can enable the brand to grow exponentially over time.
CEOs CAN USE SOCIAL MEDIA TO GIVE CUSTOMERS INSIGHT INTO THE BRAND:
As a CEO, you need to be knowledgeable about who your customers and employees are, and the best ways of connecting with them. As such, if they are within the ages of 20 to 45 as is the case with most brands, then, you ought to adopt the same channels or models of communications that they use. This will enable you have direct contact with them as well as seamlessly sharing with them the brand’s insight.
That’s not to say the Baby Boomers are not also taking to Social Media. In fact on Facebook and Twitter, two of the largest social media platforms in the world, the fastest growing demographics are Baby Boomers.
SETTING A GOOD EXAMPLE:
For some reason, a great number of CEO avoid the use of the social medial. In fact a recent study revealed that 68% of CEOs are not on Social Media at all. Common excuses include “it wastes time” and “it’s for kids”. If a CEO joined social media and followed through delivery, used it to connect with others & learn from them and share important information with them the brand/company would gain the trust of its audience. Trust is a critical part of any business growth in today’s tech driven business environment. Keep in mind the message that a CEO delivers is believed to be the same message that a brands ambassadors, sales people, administrative and other professionals deliver.
Additionally a CEO using Social Media helps them expose their brand to the general public, boost their website traffic, and increase their sales and their revenue. Unfortunately, most companies don’t experience these benefits. This is because only a very small number of CEOs have social media accounts. While the benefits of having Social Media accounts are evident CEOs also use the age old excuse of not having time to use Social Media. A CEO doesn’t really have to be involved actively. Instead, s/he can hire a social media manager to manage their accounts.